Bilingual Sales Call Centre Representative (English/French)

- Sales
- Toronto

*Current Opportunity*

SPRING LIVING OVERVIEW

Spring Living Retirement Communities (springliving.ca) is a boutique, rapidly growing Canadian senior living owner/operator, who currently owns and operates retirement communities in Ontario and Quebec. The company has an ambitious growth plan to expanding through acquisition of mid-market retirement residences across Canada over the next 5 years. Spring Living’s mission is to create warm, welcoming and secure environments for residents, foster caring connections, and provide personalized services by team members who are committed to making a significant IMPACT every day.

Spring Living is the Retirement Community platform of the BAZ group; a Real Estate company that strategically acquires, develops, constructs and repositions assets throughout North America.

JOB OVERVIEW

REPORTS TO: Vice President of Sales

You will play a vital role in creating a positive and welcoming first impression for prospective residents and their families as they explore retirement living options with Spring Living.

In this role, you will be responsible for managing inbound sales inquiries across our English- and French-speaking communities in Ontario and Quebec, ensuring every prospective resident and family receives a timely, professional, and personalized response.

Working collaboratively with our community-based sales teams, you will serve as the initial point of contact, building meaningful connections, identifying prospective residents’ needs, and scheduling personalized community tours. Your ability to engage prospects,



create a positive first experience, and facilitate a seamless transition to our on-site sales teams will be instrumental in driving sales opportunities and supporting occupancy growth across our communities.

ROLES AND RESPONSIBILITIES

- Answer all inbound sales calls for the Spring Living portfolio promptly and professionally, in the caller’s preferred language (English or French).
- Log and track every call in the CRM: caller details, source (website, ad, referral), community of interest, care needs, budget, move-in timeline and outcome.
- Qualify leads using a consistent discovery process and identify urgency, decision makers and fit for each community.
- Manage the Sales Consultants’ calendars and book tours, discovery visits, virtual meetings and callbacks directly, with confirmations sent to the prospect and the community.
- Support outbound call campaigns.
- Hand off warm, fully documented leads to in office teams a seamless customer experience for our prospects and their families.
- Present each community’s suites, services, care levels and pricing accurately, and handle common objections with empathy.
- Utilization of existing CRM to enable weekly reporting on various KPI’s.
- Flag service issues,



repeat questions and market feedback to the sales leadership team.

Language requirements:

- Fully fluent spoken and written English and French; both will be tested during hiring.
- Clear, easily understood pronunciation in both languages and a polished telephone manner.
- Able to switch languages seamlessly mid-call and write follow-up emails in either language without errors.

Sales attributes we are looking for:

- Warmth and empathy: callers are often adult children making a difficult decision for a parent.
- Active listening: hears what’s behind the question and asks the next right question.
- Persuasive, not pushy: build trust and move the caller to a clear next step: a booked tour.
- Resilience: stay positive through high call volumes, rejection and emotional conversations.
- Urgency and follow-through: no lead left without a next action and a date.
- Organization: manages multiple calendars, callbacks and CRM records with accuracy.
- Product knowledge: learns each community’s offering quickly and explains it confidently.
- Professionalism and discretion handle personal and health information confidentially.
- Coachability and goal focus: welcomes call reviews and works to targets.

QUALIFICATIONS

- 2+ years in a call centre, inside sales, customer service or reservation’s role; seniors’ housing, healthcare or hospitality is an asset.
- Experience with a CRM (e.g., Salesforce, HubSpot, Yardi, Enquire) and shared calendars (Outlook/Google).
- Strong typing and note-taking skills while on calls.
- College diploma or equiva

📌 Bilingual Sales Call Centre Representative (Canada)
🏢 Spring Living
📍 Canada