Shape Sprout’s first marketing function as a GTA-based B2B marketer owning content, email, events, and brand messaging.

This hands-on marketing role turns family-building benefits into transparent stories for brokers, HR leaders, carriers, and employees. You will work closely with founders, sales, and the Head of Design. The position combines creative craft, customer empathy, measurement, and AI-enabled workflows in a lean team.

Key Responsibilities:

- Own email, LinkedIn, content strategy, and weekly calendars
- Build HR leader and broker communities through events
- Design and run lifecycle nurture campaigns
- Create partner collateral, launch toolkits, and case studies
- Translate positioning into consistent audience-specific messaging

Requirements:

- Exceptional writing across complex benefit audiences
- 6+ years of hands-on B2B marketing experience
- Depth across content, email, events, and brand messaging
- Self-directed planning and outcome measurement
- Daily AI use with sound judgment

Lead Sprout’s marketing foundation through sharp writing, customer insight, lifecycle campaigns, and practical AI workflows.

📌 FoundingB Marketing Lead (Canada)
🏢 Sprout Family
📍 Canada