JOB SUMMARY

Reporting to the Sr. Director, Operations, the Marketing & Communications Specialist supports the development, delivery and monitoring of SOY’s Marketing Strategy, ensuring its branding and messaging aligns with SOY’s mandate of connecting job seekers with employers and skilled trade workers to gain hands‑on learning, mentorship, networking, and upskilling opportunities to enhance skills and enable career success in the skilled trades SOY promotes.

RESPONSIBILITIES

- Support the development and execution of SOY's Marketing and Communications Strategy and annual marketing goals.
- Coordinate and execute marketing projects and campaigns, collaborating with the marketing lead and senior leadership where approvals are required.
- Identify and resolve marketing challenges, recommending solutions to improve engagement, brand awareness, and campaign effectiveness.
- Stay informed of emerging marketing, communications, and social media trends, identifying opportunities to enhance SOY's reach and impact.
- Monitor and analyze marketing performance, including social media platforms, website traffic, newsletters, and other key metrics, providing recommendations for continuous improvement.
- Develop, coordinate, and execute internal and external communications that support SOY's programs, initiatives, partnerships, and organizational objectives.
- Manage and maintain SOY's content calendar across digital, social media, website, email, and promotional channels.
- Review, prioritize, and manage marketing and communication requests, ensuring messaging, branding, and content align with organizational objectives and Ministry guidelines.
- Create, edit,



and publish marketing and communications content across a variety of platforms and formats.
- Serve as a brand steward, ensuring consistent application of SOY's visual identity, messaging, tone, and communication standards across all organizational materials.
- Coordinate the development of marketing materials, graphic design projects, and promotional campaigns in collaboration with department leaders and external partners, as required.
- Coordinate website updates to ensure content remains accurate, current, accessible, and aligned with organizational branding.
- Support media relations activities, including drafting announcements, media materials, and promotional content as required.
- Train and support staff, as needed, on brand standards, messaging, and communications best practices.
- Prepare regular marketing and communications reports and present insights and recommendations to improve campaign performance.
- Monitor the marketing budget, ensuring effective use of resources and cost containment.
- Collaborate on event marketing strategies and provide communications support for organizational events and initiatives.
- Capture, edit, and manage photo and video content for use in social media, digital marketing campaigns, events, and promotional materials.




- Coordinate with external vendors and service providers, as needed, to support marketing projects, campaigns, and promotional materials.
- Travel within Ontario, as required, to support events, networking opportunities, and content creation activities.
- Other duties as assigned.

EDUCATION AND EXPERIENCE

- 3-5 years work experience in a Marketing role.
- Post‑secondary education in Marketing and/or Digital Marketing.

KNOWLEDGE, SKILLS AND ABILITIES

- Capable of working with detail and accuracy to analyze and interpret marketing data.
- Has a continuous improvement mindset.
- Possesses an eye for aesthetics and design to ensure marketing materials and digital presence are on brand.
- Knowledge of social media trends and ability to optimize use of social media to attain marketing goals and create and strengthen SOY’s digital presence.
- Solid organizational skills, ability to manage multiple projects and deliverables.
- Positive time management skills, necessary to meet tight timelines.
- Able to manage stress from timelines and deliverables
- Proficient communication skills, able to communicate effectively and clearly in both written and verbal communications to convey Marketing strategy across departments.
- Possesses a Growth mindset, seeks learning opportunities, is open to change and willing to take on new tasks.
- Experience with graphic design and content creation tools such as Adobe Express and Canva, or a willingness to learn new tools
- Ability to capture and edit photos and videos for social media, digital marketing and promotional cont

📌 Marketing and Communications Specialist (Canada)
🏢 El Gaucho Hospitality
📍 Canada