The Senior Manager, Marketing Automation is a strategic, highly analytical, and results-driven individual that will lead the planning, execution, and optimization of advanced email marketing and automation programs supporting both B2 B and B2 C audiences. The Senior Marketing Automation Manager, in conjunction with marketing leaders, plans the enterprise strategy and execution model for marketing automation, serving as a key advisor to leadership, with a strong focus on strategic planning and maximizing the Mar Tech stack to deliver highly personalized, relevant, and compliant customer communications. This is a hands‑on leadership role responsible for both defining and executing complex marketing automation solutions.
The role partners closely with Marketing, Sales, Servicing, IT, and external vendors to ensure marketing automation initiatives are aligned with business objectives and integrated across digital channels. This role is responsible for defining automation strategy, overseeing campaign execution, and using data and insights to continuously improve performance.
In addition to strategy, this role leads and mentors marketing automation specialists, establishes best practices and standards, and ensures all automation programs are delivered at scale, on time, and in compliance with brand, privacy, and regulatory requirements.
Marketing Automation Strategy & Architecture Act as the organizational Subject Matter Expert for journey orchestration, multi-channel automation, and advanced Marketing Cloud architecture
Translate enterprise business objectives into scalable, automated campaign ecosystems across email, SMS, and emerging digital channels
Identify and lead high-impact automation opportunities that improve personalization, customer experience, conversion, and operational efficiency




Assess and apply AI and machine learning capabilities whenever possible, to enable predictive insights, optimization, and next-best-action strategies
Plan future roadmaps for Automations
Campaign Planning & Operational Excellence Lead the design, deployment, and optimization of complex and triggered automation journeys
Define & implement advanced segmentation, dynamic content, preference management, and cross-channel activation strategies
Establish the automation reporting framework, delivering actionable insights into campaign performance, lead generation, behavioral trends, and conversion drivers
Ensure platform stability, business continuity, and overall Marketing Cloud health
Establish standardized processes, deployment frameworks, QA protocols, and documentation across the automation team
Oversee testing strategies to ensure accuracy of code, data, journeys, and campaign execution
Maintain up-to-date technical documentation and enable knowledge sharing within team
Mar Tech Ecosystem & Vendor Management Evaluate, recommend, and manage marketing technology solutions across Salesforce Marketing Cloud and complementary platforms
Partner with vendors and internal technology teams to design secure, scalable integrations, APIs, and data flows
Own vendor relationships, contract SLAs, and performance reviews to ensure the Mar Tech stack remains cutting-edge, reliable,



and cost-effective (provide build vs buy recommendations)
Provide clear communication on technical options, risks, and trade-offs to executives and stakeholders
Stakeholder Partnership Serve as an advisor to Marketing Head, Directors, and senior stakeholders, aligning automation initiatives to business roadmaps
Collaborate closely with Marketing Operations, SFReporting, Business Teams and Project teams to identify expansion opportunities
Manage and prioritize multiple enterprise-wide relationships, acting as both primary and secondary escalation point
Deliver regular status updates, summaries, and strategic recommendations to stakeholders
Data, Analytics & Integration Lead the automation of data flows between enterprise databases and Salesforce Marketing Cloud, ensuring accuracy, timeliness, and compliance
Continuously analyze campaign performance and implement data-driven enhancements to drive business decisions
Conduct audits, diagnostics, and performance reviews to identify optimization/efficiency
Setup proactive and automated reporting of campaigns
Governance, Compliance & Standards Enforce brand, legal, and regulatory compliance standards (CAN-SPAM, GDPR, privacy, consent management) across all channels
Drive continuous process improvement to increase delivery throughput and quality
Establish and adopt channel and automation best practices aligned to industry standards
People Leadership & Capability Building Lead, mentor, and develop a high-performing marketing automation team
Provide strategic direction, coaching, and hands‑on guidance for consistent & accurate delivery
Build scalable team capabilities through training and documentation
What You Bring To The T

📌 Sr. manager marketing automations (Toronto)
🏢 MCAP
📍 Toronto