We are seekinga Retail Growth Managerwho will leadthe development and execution of retail growth strategies and initiatives that strengthen WCLC's retail network, expand player access, and support sustainable sales growth across alljurisdictions. This roleis responsible foridentifying, evaluating, and implementing new distribution opportunities, strategic partnerships, retailer development programs, and go-to-market initiatives that enhance both the player and retailer experience.
Working closely with provincial and territorial stakeholders, Interprovincial Lottery Corporation (ILC) partners, retailers, technology teams, and internal business functions, the Retail Growth Manager ensures growth initiatives are player-centric, operationallyviable, and aligned with WCLC's long-term retail strategy.
Key Accountabilities Lead the development and execution of retail growth strategies, programs, and initiatives that enhance player access, increase sales, and support the long-term strength of WCLC's retail network.
Identify, evaluate, and implement new distribution opportunities, retailer partnerships, and emerging channels that align with WCLC's growthobjectivesand retail strategy.
Build andmaintainstrong relationships with provincial and territorial stakeholders, ILC partners, retailers, and industry leaders toidentifyopportunities,



share leading practices, and advance retail growth initiatives acrossjurisdictions.
Collaborate with cross-functional teams, including Technology, Product, Marketing, Operations, and other business areas, to support the planning, testing, launch, and ongoing performance of recent retail technologies, products, partnerships, and channel initiatives.
Partner with the Retail Operations Manager to co-lead go-to-market planning and execution for new retail growth programs, distribution initiatives, and pilot projects, ensuring stakeholder alignment and successful implementation.
Design and implement retailer engagement, recognition, and incentive programs that strengthen retailer performance, enhance the player experience, and drive sales growth.
Monitor retail, product, and channel performance toidentifytrends, opportunities, and areas for continuous improvement, providing insights and recommendations that support revenue growth and retailer effectiveness.
Lead, coach, and develop team members while fostering a culture of accountability, collaboration, innovation, and continuous improvement.
Experience & Qualifications Minimum seven (7) years of progressive experience in retail development,

📌 Retail growth manager (Winnipeg)
🏢 Western Canada Lottery
📍 Winnipeg