Drive DTC retention through lifecycle strategy, segmentation, and personalized CRM journeys as a technically fluent Senior Manager, CRM. Dermalogica seeks a Senior Manager, CRM to own its DTC customer lifecycle, with 20% supporting B2B and PRO initiatives. This hands-on role manages CRM strategy, execution, reporting, and optimization across Email, SMS, and Push. You will use customer data to improve repeat purchase, retention, purchase frequency, and lifetime value. Key platforms include Klaviyo, Shopify, GA4, and RetentionX. Key Responsibilities:

Own DTC lifecycle, retention, loyalty, and reactivation strategy Manage Email, SMS, and Push CRM calendars Build welcome, replenishment, cross-sell, and win-back journeys Create segments using behavior, LTV, affinity,



and lifecycle stage Turn testing and insights into actionable recommendations Requirements:

5-7 years of CRM, retention, or lifecycle marketing experience Expert-level Klaviyo and Shopify experience Solid GA4 and RetentionX or similar platform knowledge Experience improving retention, repeat purchase, or LTV Strong analytical and cross-functional collaboration skills Apply CRM expertise, customer analytics, and lifecycle optimization to strengthen Dermalogica retention and returning customer revenue.

📌 Senior DTC CRM Lifecycle Manager (Toronto)
🏢 Dermalogica Canada
📍 Toronto