Shape high-profile sponsorship investments at Desjardins through strategic thinking, analytics, and commercial acumen in a hybrid Toronto role. Lead partnerships supporting brand and business priorities.

As Senior Advisor, Brand Sponsorships, you will manage provincial and national sponsorship investments within a complex organization. You will evaluate opportunities, develop recommendations, negotiate agreements, and lead integrated activation programs. The work includes governance, coaching, and portfolio evolution.

Key Responsibilities:

- Evaluate sponsorship opportunities against strategy, priorities, values, audiences, and trends
- Lead negotiations, contracts, renewals, compliance, budgets, and payments
- Develop partnership strategies with cross-functional internal stakeholders
- Build relationships, govern projects, resolve issues,



and deliver commitments
- Measure performance through KPIs, analytics, and stakeholder feedback

Requirements:

- Bachelor's degree in business, marketing, communications, or related field
- Minimum seven years' relevant sponsorship or partnership marketing experience
- Advanced sponsorship strategy experience delivering measurable results
- Advanced project management, commercial acumen, and risk management
- Advanced English proficiency and data-informed strategic recommendation skills

Bring sponsorship strategy, partnership leadership, analytics, and commercial judgment to Desjardins' evolving brand investment portfolio.

📌 Senior Brand Sponsorship Strategy Advisor (Aurora)
🏢 Relevance
📍 Aurora