Title: Senior Account Director / Media Director - Digital Media & Gaming

Salary: CAD $140,000-$160,000 annually

Hours: Full-Time

Travel: Up to 25%, including Canadian market visits and occasional travel to U.S. offices

Summary: We are seeking a strategic, client-focused Senior Account Director / Media Director to lead integrated media strategy and client relationships for a major real-money gaming brand in Canada. This is an exciting opportunity to join an established media agency and play a pivotal role in driving brand growth, customer acquisition, and media performance across the Canadian gaming and sports betting landscape.

The ideal candidate brings a strong agency background, deep expertise in digital media strategy, and experience supporting gaming, sports betting, or sports-related clients. You'll serve as a trusted strategic advisor to senior client stakeholders while overseeing multimillion-dollar media investments, developing creative cross-channel campaigns, and collaborating with U.S.-based planning, buying, digital, and analytics teams.

This position is ideal for an experienced media leader who thrives in a fast-paced agency environment, understands the complexities of regulated gaming advertising, and can seamlessly balance high-level strategy with hands-on client management.

What You'll Do:

- Serve as the primary strategic partner and day-to-day agency contact for a major Canadian gaming client, building trusted relationships with senior marketing and business leaders.
- Lead integrated media strategies across digital, programmatic, connected TV (CTV), traditional TV, radio, out-of-home (OOH), streaming, and audio.
- Develop data-driven media plans designed to increase customer acquisition,



brand awareness, engagement, and return on investment.
- Oversee media strategy and investment across Ontario and Alberta, ensuring campaigns align with provincial market dynamics and business objectives.
- Collaborate with digital investment teams to develop and optimize programmatic and CTV campaigns using platforms such as The Trade Desk and Amazon DSP.
- Leverage first-party data, CRM insights, audience segmentation, and lookalike modeling to improve targeting and campaign effectiveness.
- Analyze key performance indicators, including cost per acquisition (CPA), first-time depositors (FTDs), customer lifetime value, and reactivation.
- Lead client presentations, strategic recommendations, competitive analyses, performance reviews, and budget discussions.
- Partner with Canadian broadcasters, publishers, streaming platforms, and media partners to identify opportunities and support media negotiations.
- Evaluate sports sponsorships, media partnerships, and advertising opportunities surrounding major sporting events, including the NHL, NFL, NBA, and MLB.
- Ensure media campaigns comply with Canadian gaming advertising regulations, responsible gaming requirements, and applicable privacy standards.
- Collaborate with U.S.-based media planning, buying, analytics, and creative teams to deliver cohesive,



high-performing campaigns.
- Mentor and support team members while identifying opportunities to improve processes, client service, and overall agency performance.

What You Bring:

- 10+ years of media agency experience, including significant responsibility for strategic client relationships, integrated media planning, and account leadership.
- 3+ years of experience supporting real-money gaming, sports betting, or sports-related clients, ideally within an advertising or media agency.
- Strong background in digital media strategy, performance marketing, programmatic advertising, and CTV.
- Demonstrated success managing complex, high-value client relationships and serving as a strategic advisor to senior marketing stakeholders.
- Comprehensive understanding of the Canadian media landscape, including broadcasters, publishers, digital platforms, and regional market considerations.
- Hands-on experience with programmatic platforms such as The Trade Desk and Amazon DSP.
- Proven ability to develop and activate first-party data strategies, audience segmentation, and targeted digital campaigns.
- Experience managing integrated media investments across traditional and digital channels.
- Familiarity with Canadian gaming advertising regulations, including iGaming Ontario, AGCO standards, and responsible gaming requirements.
- Strong analytical skills with the ability to translate campaign performance data into actionable business recommendations.
- Excellent presentation, communication, negotiation, and stakeholder management skills.
- Ability to manage competing priorities, adapt quickly, and thrive in a dynamic a

📌 Senior Account Director (Toronto)
🏢 TCWGlobal
📍 Toronto