We’re looking for a Social Media & Content Specialist to help shape how 100 Ways shows up across social media and our broader marketing channels.

This role sits at the intersection of content strategy, creation, publishing, community engagement, and performance. Working from established brand strategy and campaign direction, you’ll take ownership of translating ideas into engaging, consistent content that builds brand awareness, strengthens our community, and supports business growth.

You’ll own social content from planning through execution , developing content calendars, capturing and editing photo and video, publishing across platforms, monitoring performance, and continually refining what we create based on what resonates with our audience.

You’ll work closely with the Marketing team and collaborate with Client Care, product teams, paid media partners, creators, and other internal and external partners to ensure our content is aligned with the 100 Ways brand and designed to work across multiple channels.

This is a full time hybrid position based in Downtown Vancouver, with four days per week in office and one day working from home.

What You’ll Do

Social Media Planning & Publishing

- Develop and roll out monthly social media content plans aligned with marketing campaigns and business priorities.
- Provide clear briefs and direction to support content execution across the team.
- Plan, schedule, and publish content across priority social channels including Instagram, TikTok, Facebook, Pinterest, and other emerging platforms.
- Maintain a consistent posting cadence, tone of voice, and visual standard across all social channels.

Content Creation & Production





- Lead the development of content, including defining shot lists, formats, and visual approaches.
- Create high-quality photo and short-form video content aligned with the company’s brand guidelines.
- Capture, edit, and adapt content for use across multiple marketing channels including:
- Website product and collection pages
- Paid advertising formats (Meta, Pinterest, Reddit, Shop)
- Edit and adapt user-generated content, ambassador content, and event content for brand use.
- Organize and maintain content libraries and assets to support efficient reuse and consistency

Performance Monitoring and Optimization

- Review social media and content performance metrics to identify trends and insights.
- Support the optimization of content formats, posting cadence, and storytelling based on performance insights.
- Collaborate with the Marketing Department Manager to identify high-performing organic content that may be adapted for paid advertising.
- Contribute to the development and iteration of paid social creative formats

Marketing Campaigns, Events & Partnerships

- Incorporate externally sourced ambassador and creator content (UGC) into the social content calendar.
- Support marketing events and activations through content capture, live posting, and post-event assets.




- Contribute to broader marketing initiatives and campaigns as required.

General Responsibilities

- Maintain a high standard of organization, attention to detail, and professional communication.
- Work collaboratively with cross-functional teams across the company.
- Stay informed on relevant cultural trends, platform developments, and social media best practices.
- Participate in brand content including appearing on camera, recording voice-overs, modelling jewellery, or otherwise representing the brand in digital content when required.

What You Bring

- 2–4 years of experience in social media, content creation, digital marketing, or a related field.
- A strong portfolio demonstrating photo, video, and social-first content.
- Experience planning, creating, editing, and publishing social content from brief through completion.
- Strong visual sensibility with an eye for design and engaging storytelling.
- Proficiency with Adobe Creative Suite, particularly Photoshop and Lightroom.
- Comfortable using Canva for templates and fast-turn content.
- Experience editing short-form video using CapCut, Edits, Premiere Pro, or similar tools.
- Familiarity with Meta Business Manager/Business Suite.
- Comfortable reviewing performance data and using insights to inform content decisions.
- Strong written communication skills with the ability to effectively represent and maintain a consistent brand voice.
- Excellent organization, attention to detail, and ability to manage multiple priorities.
- A collaborative mindset and comfort working across teams.
- A proactive, self-starting approach. You naturally look for new ideas, oppo

📌 Social & Content Specialist (Vancouver)
🏢 100 Ways Jewelry
📍 Vancouver