Lead platform growth marketing at Affirm through integrated campaigns, partner channels, and performance measurement in a remote-first environment. Build merchant acquisition and activation programs.

As Platform Marketing Lead, you will develop programs through platform and ISV channels. Select channel mixes, create campaign assets, and use performance data to improve outcomes. Translate merchant insights and business goals into acquisition, launch, activation, pipeline, GMV, and revenue programs.

Key Responsibilities:

- Own channel strategy and execution for platform marketing programs
- Develop integrated campaigns across relevant marketing channels
- Build briefs, content, toolkits, presentations, and performance recaps
- Define objectives, funnel stages, KPIs, attribution, and reporting




- Turn successful campaigns into reusable playbooks and templates

Requirements:

- 6+ years in integrated, channel, growth, lifecycle, demand generation, or product marketing
- Experience managing multiple channels against business objectives
- Track record measuring acquisition, activation, pipeline, or revenue
- Solid analytical judgment with incomplete attribution or performance data
- Strong project management and cross-functional communication skills

Bring channel strategy, campaign execution, analytical judgment, and partner collaboration to Affirm’s platform growth marketing programs.

📌 Platform Growth Marketing Lead (Victoria)
🏢 Affirm
📍 Victoria