Type: Full time / Permanent

Location: Toronto, ON

Location Type: In person, onsite preferred

Department: Growth

Salary: $110,000 – $150,000 CAD Annually

Reports To: Sr. Director of Growth

COMPANY OVERVIEW

50,000+ athletes. 35+ cities. 750 million+ views.

Brodie Growth fills the leagues for Brodie Rec. League: 12-week seasons, four times a year, across 35+ cities in Canada and the US, with 20 more cities on the calendar for 2027 and a seed round led by Lerer Hippeau and Golden Ventures behind it.

Brodie League is more than a basketball league, it's a community. As one of North America's fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

ROLE OVERVIEW

Brodie is projected to reach about 700 teams this winter. We are building toward 1,400 by summer 2027, and we will not get there by doubling the manual work.

You build the growth machine: the CRM, the automations, the reporting and the playbook that let a small team run 35+ cities, and then copy that system into the next 20. Every captain inquiry gets an answer in minutes. Every signed team is tied to a person and a source. Nobody copy-pastes between tools, and nothing we automate puts Brodie on a blocklist or in front of a regulator.

This is a systems job first, a growth marketing job second, and a teaching job third. In that order, and the order matters. Nothing scales without the systems. Growth judgment decides which systems are worth building. And if the City Launchers can't run what you build without you,



it doesn't count.

City Launchers own their markets and live on game nights, roughly 7pm to midnight. You'll see plenty of game nights, but your job is making sure every launcher's follow-up, reporting and pipeline run on their own, and that the mass communication they shouldn't send by hand (an 8,000-person email list, a city-wide waitlist push) runs through a workflow you built. The VP of Engineering owns engineering, product and the security controls what you build inside. The Head of Content owns content strategy. You make growth run as a system, working directly with the Sr. Director of Growth as a fellow builder rather than through layers.

Before you apply, know what we are going to ask you.

If these questions feel like a chore, this is not your role. If you already know your answers, keep reading.

- One system you built that ran in production: the stack, the volume it handled each week, the number it moved, and what you did to keep it compliant.

- The first automation you would build at Brodie in week one, and who would approve it before it runs on its own.

- A growth decision you made from data, and the part of that data you didn't trust.

- An experiment you killed because the data said so, what you learned, and what you ran next.





- Something you ran consistently for a long time (a newsletter, a podcast, a weekly report, an open-source project) and the system that kept it going.

- Ten minutes teaching us something about AI or automation, as if we don't code.

CORE RESPONSIBILITIES

THE GROWTH PLAYBOOK AND CRM (PRIMARY FOCUS)

One source of truth, and a launch system that photocopies.

- Own the CRM data model, lead stages, routing, dashboards and hygiene, and tie every signed team to a captain, a City Launcher and a source

- Build playbook v1 with the City Launchers: launch checklists tracked in the CRM, the affiliate and referral program structure, and the data on where Brodie should launch next

- Spend your first months finding what in the launch playbook and CRM process can be automated, then turn the foundation we have into a system a new launcher in a recent city can run from day one, including cities outside North America

- Turn 1,400 teams into weekly targets by city, channel and season. Find the bottleneck. Fix it.

- Build the weekly growth scorecard leadership reads on one screen. The Sr. Director of Growth runs the review; you build what it runs on

GROWTH AUTOMATION

Each agent owns one job and one number.

- Speed-to-lead: a new captain inquiry gets a reply in minutes, with a human in the loop for anything unusual

- Captain and team follow-up, referral tracking, unpaid deposit reminders, City Launcher reporting, and the mass communications launchers shouldn't send by hand

- Build agents that fill CRM fields from calls and messages, so nobody updates records by hand

- Every agent ships in propose mode with a named human approver, l

📌 Go-to-Market (GTM) Engineer (Toronto)
🏢 Brodie Rec. League
📍 Toronto