Lead marketing strategy and commercialization for National Bank from Edmonton, Montreal, or Toronto in a hybrid specialist position. Shape growth through client, market, and competitive insight.

As a Senior Expert, Marketing Strategy and Commercialization, you will work across Product, Client Strategy, Marketing, CRM, NBA, digital channels, and business lines. The permanent, full time role requires strategic leadership, value proposition development, and integrated launch planning. You will help evolve growth strategies through deep understanding of client behaviours, markets, competitors, and value creation drivers.

Key Responsibilities:

- Define strategies, objectives, target clients, indicators, and launch approaches
- Identify growth, acquisition, loyalty, and engagement opportunities
- Develop value propositions and strategic offer positioning




- Advise leaders on priorities, roadmaps, and investments
- Analyze initiative performance and recommend adjustments

Requirements:

- Bachelor's degree in business, marketing, economics, or related field
- At least 15 years of relevant experience
- In-depth marketing, growth, product, or market development experience
- Experience influencing managers, executives, or vice-presidents
- Experience developing results-driven growth, acquisition, or engagement strategies

Bring senior marketing strategy, commercialization, positioning, and stakeholder influence expertise to National Bank's digital and marketing sector.

📌 Senior Marketing Strategy Expert (Edmonton)
🏢 Banque Nationale du Canada
📍 Edmonton