Lead omnichannel media planning with analytical rigour and confident client communication for an independently owned marketing agency. Support Canadian and U.S. clients.

This individual-contributor Manager role combines strategic thinking, hands-on campaign delivery, and client leadership. You will support a major beverage account while leading media work for assigned clients. The remit spans paid social, search, programmatic, retail media, and online video.

Key Responsibilities:

- Drive media strategy, brief responses, allocations, presentations, and reporting
- Build plans and evaluate vendor proposals for quarterly programs
- Manage omnichannel campaigns across shopper customer journeys
- Coordinate trafficking, tracking briefs, launch checklists, and monitoring




- Maintain spend, reconcile invoices, and flag scope changes

Requirements:

- Six-plus years of media and shopper-channel planning experience
- Manager-level ownership within a robust agency background
- Understanding of Canadian retail media and shopper ecosystems
- Digital planning experience across paid social, search, and programmatic
- Budget management, vendor negotiation, and AI workflow skills

Bring omnichannel planning, client leadership, digital media, and budget control expertise to assigned campaigns and accounts.

📌 Omnichannel Media Planning Manager (Toronto)
🏢 AIP Connect
📍 Toronto