Working Model: Hybrid

Vacancy Status : This position is for an existing, open vacancy

Belong to Something Beautiful

At Sephora Canada, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

As Creative Director, you will be an integral member of the Marketing department, with a mandate to lead and continue building a creative team that develops breakthrough creative, content and design work with expertise in beauty and retail. You understand how to use brand strategy to connect concepts to a brand’s platform, to develop creative work that is consistently on brand and will position Sephora as the prestige leader in beauty retail, and create effective marketing communications to achieve business goals across channels and platforms. You’re strategic, persuasive, and a compelling presenter. You pride yourself on staying current on the latest trends in marketing, beauty and lifestyle, and have a portfolio including a breadth of work demonstrating both integrated & channel specific creative expertise with particular strength in retail, digital, social, and experiences.

Reporting into the SVP of Marketing, your work will span the spectrum of concepting campaigns and content, inspiring and coaching your team, working collaboratively across all functions to grow the Sephora Canada business through creative opportunities, innovating the creative and production process, and working with strategic partners on creative solutions.

Whether you’re building our exciting in-store experiences, supporting our digital initiatives,



planning our loyalty program campaigns, writing copy, or designing integrated multi-channel campaigns, you are constantly finding ways to underscore our brand promise and cement our place as the industry leader in Canada. The pace is fast, the learning is constant… but as part of a team that’s driven, the possibilities are endless.

What You’ll Do:

- Connect creative across disciplines, be the voice of the brand’s expression to shape internal and external work to drive breakthrough and consistency
- Inspire the internal Creative Team to build breakthrough, best in class content that stands out in the market
- Advocate for creativity and the power of best-in-class content as a key tool to build the brand and achieve business objectives
- Think strategically to bring holistic campaigns to life, while working hands-on to deliver assets
- Manage and motivate a team of 5 creatives, from entry-level to senior, freelance talent and production partners
- Develop positioning, creative and content strategies for Sephora programs and campaigns, preserving Sephora brand standards and tone of voice
- Build relationships and work collaboratively with key cross-functional partners across the organization at the Director/VP level, in Canada, North America, and Global
- Delegate/assign work, including monitoring team bandwidth,



and finding synergies where possible
- Champion an integrated model where campaigns are developed in parallel with internal and external creative agency partners; inform and consult on brand standards for work from agency partners

What You’ll Bring:

- A combination of vision and pragmatism: you have an ability to see the big creative opportunity, and know what it takes to get work created
- Player/coach leadership style. You can identify, guide and bring out the best in creativity, while also helping to execute
- A curious mindset – you seek inspiration in culture and consumer
- A strong understanding of production, and how great creative gets executed
- 10-15 years of skilled work experience in conceptual creative/content development and/or a related field as either a Copywriter or Art Director
- A strong visual eye and sense of design direction
- 5+ years’ of experience leading a creative team as either an Associate Creative Director or Creative Director
- Proven track record of success leading both small and large creative programs across a variety of channels and tactics
- Strong background in integrated creative executions
- Familiarity with retail channel ecosystem across owned and paid channels
- Understanding of Figma, Adobe Creative Cloud: InDesign, Illustrator, Photoshop & emerging AI tools
- Understanding of UX and Responsive Design an asset
- Bachelor’s degree or diploma in a related creative field
- Full Service In-House or External Agency experience an asset
- Experience in beauty and/or retail considered an asset
- Comfort using digital and AI-enabled tools responsibly in your day-to-day work

📌 Creative Director (Toronto)
🏢 Sephora USA
📍 Toronto