- The Director of Content is responsible for owning Emburse’s content strategy and editorial function end-to-end — blogs, case studies, whitepapers, analyst-informed reports, and thought leadership — connecting every piece of content to pipeline and campaign outcomes, not just publishing volume
- This individual will manage a Content Writer, partner closely with Multimedia on video, and build the editorial framework behind Emburse’s Expense Intelligence narrative
- As a key marketing leader, the Director of Content will work in tight coordination with the Social/Demand Gen team so content strategy actively shapes what goes out on social, without owning social execution
- They will manage the agency relationships that extend the function’s production capacity, govern the use of AI-assisted drafting workflows, and build the measurement framework that connects content to pipeline — reporting content performance and strategy to Brand Marketing leadership on a quarterly basis
- Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse’s Expense Intelligence brand narrative
- Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns rather than produced in isolation
- Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution
- Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements
- Manage and develop the Content Writer, providing editorial direction, review,



and craft coaching
- Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control
- Oversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop
- Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO
- Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement
- Deliver a quarterly content strategy and performance readout to Brand Marketing leadership
- Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content
- Ensure all content reflects Emburse’s brand voice and messaging framework across every format and channel

Benefits

- Flexible spending accounts
- Generous paid time off for every employee and versatile work schedules
- Paid leave for new parents
- Volunteering opportunities
- Health savings accounts (HSA)
- Medical, dental, vision, disability and life insurance plans
- Generous match to pre- or post-tax retirement savings accounts
- Financial planning services
- Program in partnership with eCornell to grow their knowledge and their careers




- Delicious supply of snacks and beverages
- Quarterly outings and Friday get-togethers to build a strong community at work

- Preferred: Master’s in Marketing, Communications, or a related field
- Required: Bachelor’s degree
- Required: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies
- Experience managing external agencies or freelance contributors, including contract oversight and quality governance
- Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery
- SEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery
- Excellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment
- Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes
- Leadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships
- Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events
- Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence
- Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it
- Editorial Craft: Excellent writing and editing skills across exe

📌 Director of Content Marketing (Toronto)
🏢 Emburse
📍 Toronto