Join us in re-imagining health care with the largest social enterprise in Canada. SE Health is leading a multi-year enterprise transformation project that leverages human-centered design to be at the forefront of innovation within the healthcare sector. As a leader in home care, we are expanding and enhancing our capabilities to provide personalized experiences using new platforms and cloud-native architectures, ensuring privacy and security by design. Our transformation is grounded in guiding principles drive to ensure that we prioritize team decisions, long-term planning, process standardization, data-driven insights, and balanced user adoption. If you are driven by the desire to have an impact, change the world of health care and shape the future, we invite you to be part of our journey.

Position Summary:

The Digital Experience Specialist is accountable for shaping transparent, intuitive, accessible, and consistent digital experiences across SE Health’s websites, portals, applications, campaigns, email, and other digital touchpoints. The role translates user, business, clinical, and operational needs into practical experience recommendations, content structures, user flows, wireframes, prototypes, and measurable improvements that support engagement, service access, and organizational outcomes.

Working with product, communications, marketing, clinical, privacy, accessibility, technology, data, and delivery partners, the Digital Experience Specialist supports work from discovery and research through design, content development, implementation, quality assurance, launch, and optimization. The role applies user-centred design, content design, information architecture, accessibility, analytics,



and experimentation practices to improve complete digital journeys while maintaining brand, privacy, security, and regulatory requirements.

Responsibilities:

User Experience, Research & Design

- Engage users and business, clinical, product, and technology stakeholders to understand goals, audiences, tasks, pain points, requirements, constraints, and success measures.
- Plan and support user research, interviews, workshops, journey mapping, usability testing, and feedback activities using appropriate, ethical methods.
- Translate insights into personas or audience needs, journey maps, service blueprints, user flows, information architecture, wireframes, prototypes, and prioritized recommendations.
- Apply user-centered and inclusive design principles to improve task completion, comprehension, trust, consistency, and satisfaction across digital touchpoints.
- Collaborate with product owners, designers, developers, and content contributors to define experience requirements and acceptance criteria.
- Facilitate design reviews and trade-off decisions that balance user needs, business value, feasibility, accessibility, privacy, security, and delivery constraints.
- Maintain traceability from research findings and requirements to design decisions, backlog items, and measurable outcomes.
- Develop and maintain content models, page structures, navigation, metadata, labels, calls to action,



and governance guidance that help users find and understand information.
- Write, edit, and optimize plain-language digital content in partnership with subject-matter experts, ensuring accuracy, consistency, relevance, and appropriate tone.
- Configure and publish content in content management and related digital platforms while following workflow, approval, records, and release practices.
- Create experience concepts, wireframes, prototypes, and annotated specifications using Figma or comparable tools to communicate intended behaviour and content.
- Coordinate with delivery teams and vendors through build, content migration, testing, launch, and post-launch stabilization.
- Maintain reusable templates, patterns, component guidance, editorial standards, and supporting documentation to improve quality and speed.

Accessibility, Quality & Governance

- Champion inclusive design and embed WCAG and AODA requirements into content, designs, components, and release criteria.
- Conduct accessibility reviews using automated tools, keyboard navigation, screen readers, and manual inspection; document findings and practical remediation guidance.
- Ensure digital experiences follow privacy, consent, security, brand, clinical safety, records management, and regulatory requirements.
- Partner with enterprise architecture, product, marketing, communications, and technology teams to align experiences with approved platforms, standards, design systems, and roadmaps.
- Define measurable experience and quality criteria for usability, accessibility, readability, performance, findability, responsiveness, and content integrity.
- Maintain decisions, standards, exceptions

📌 Digital Experience Specialist (Markham)
🏢 SE Health
📍 Markham