About the Role

An chance is available for a Senior Associate Brand Manager to drive brand growth, marketing strategy, product launches, and commercial performance within the consumer goods industry.

The role involves developing brand strategies, managing marketing campaigns, analysing consumer insights, and collaborating with cross-functional teams to deliver sales and profitability objectives.

Key Responsibilities

- Develop and execute long-term brand strategies and business plans.
- Lead new product launches, go-to-market plans, pricing, and merchandising strategies.
- Manage integrated marketing campaigns across digital, eCommerce, social media, print, and other channels.
- Analyse consumer trends, market performance, competitors, and retail insights.
- Conduct consumer research to identify growth opportunities.
- Monitor monthly and annual sales, shipment, and consumption performance.
- Collaborate with Sales, Finance, Supply Chain, Regulatory, and external agency partners.
- Manage brand P&L; performance and recommend investments to support profitable growth.

Required Qualifications

- University degree, preferably in Marketing, Business, or a related discipline.




- Minimum 18 months of brand management or relevant marketing experience.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to collaborate effectively with internal teams and external partners.
- Legal authorisation to work in Canada without current or future sponsorship.

Preferred Qualifications

- Experience in digital marketing and integrated marketing campaigns.
- Budget management and financial forecasting experience.
- Experience with consumer insights, brand strategy, and commercial performance analysis.
- Background in FMCG or consumer goods marketing.

Benefits may include:

- Competitive employee benefits package.
- Paid holidays, vacation, and volunteer leave.
- Performance-based bonus opportunities, subject to eligibility.
- Professional learning and development.
- Employee networks and career development opportunities.

Location:

Toronto, Ontario – Hybrid working arrangement.

Equal opportunity employment practices apply.

📌 Senior Associate Brand Manager (Canada)
🏢 SoTalent
📍 Canada