Drive Canadian retail activations for Mattel using presentation building, relationship management, and cross-category commercial collaboration from Mississauga headquarters.

As Associate Manager, Retail Franchise Activations, you will support Canadian mass retail programs across Mattel’s Consumer Products business. The position partners with Commercial Sales, Retail Marketing, Licensing, and Category Management. You will translate retail strategies, develop brand presentations, and execute programs across Canada’s retail landscape.

Key Responsibilities:

- Translate retail programs and strategies for the Canadian market
- Develop brand pitch materials and Entertainment Council presentations
- Lead cross-category buyer meetings with commercial partners
- Share retail updates and program opportunities with stakeholders
- Coordinate Consumer Products integrations in sales presentations and trade events

Requirements:

- Five or more years in retail marketing, licensing, or

📌 Retail Franchise Activations Manager (Mississauga)
🏢 Mattel
📍 Mississauga