Banfield is looking for a Media Strategist to join the Ban Fam and help shape smart, insight-driven media campaigns that support our clients’ goals. You’ll work closely with internal teams to develop and execute integrated media strategies across digital and traditional channels. You’re organized, data-driven, and cooperative, with a curious mindset and a passion for delivering high-quality, measurable work that aligns with Banfield’s mission of intentional impact.
Reports To: Director of Technology and Innovation We’re looking for someone who has: A keen attention to detail
An appetite for a fast-pacedagencyenvironment
Strong knowledge of traditional and digital advertising
Excellent project management skills
An ability to multitask effectively
An ambition and drive to produce great results for clients
A curiosity and eagerness to learn about media campaigns
Objective of this role: Develop and present strategic direction and media recommendations for client campaigns
Build and execute integrated media plans across all channels (digital, social, traditional)
Assist in defining and tracking KPIs, applying an analytical lens to campaign planning and reporting
Ensure quality and accuracy in all media deliverables through collaboration with internal and external stakeholders
Support team development through mentorship, knowledge-sharing, and participation in training
Cultivate strong relationships with clients, acting as a trusted strategic resource
Help shape Banfield’s media point of view by staying current on media trends, platforms, and best practices
Summary of responsibilities: Media strategy and planning Contribute to campaign strategy from briefing through to activation
Research audience insights, channel performance and media placements against the campaign objectives




Translate insights and research into objective -first, audience driven plans
Align media planning with creative and strategy teams for cohesive execution
Optimize media placements to ensure they deliver against objectives
Present media rationale, plans, and performance updates to clients
Campaign execution and optimization Oversee media implementation, execute media buys and ensure campaigns launch on time and run effectively
Monitor performance and provide recommendations for real-time optimizations and budget allocations
Analyze campaign results and develop actionable insights to refine strategies
Prepare and present performance reports to internal teams and clients
Participate in client meetings, presenting work with clarity and confidence
Help identify opportunities for growth and value-add initiatives
Maintain positive, professional relationships with client and partner teams
What you bring: Familiarity and knowledge across all paid media channels, including traditional media (OOH, radio, print, TV)
Experience managing monthly digital budgets across multiple concurrent clients, with accountability for pacing and spend accuracy An understanding of reporting tools like Looker Studio is an asset
Practical use of AI tools in a media context, with the judgment to verify outputs before they reach a client. You can tell us what you use them for and, just as importantly, what you don't
Working knowledge of GA4 and Google Tag Manager, enough to verify that conversion tracking is set up correctly and to diagnose it when reporting looks wrong
Hands-on build and optimization experience in Google Ads and Meta Business Manager, including campaign setup, audience and conversion configuration, and in-platform troubleshooting. Linked In Campaign Manager is an asset.
Experience as the day-to-day media lead on a major

📌 Media strategist (Quebec City)
🏢 Banfield Agency
📍 Quebec City