Step into a leadership role as a Strategic Product Marketing Manager at App Direct. Drive the vision and execution of product marketing strategies for exciting current offerings.
App Direct is looking for a passionate Product Marketing Manager with 3-5 years of experience in B2 B Saa S. You will take full ownership of product positioning and go-to-market strategies while collaborating closely with cross-functional teams. Your insights will influence product development and pricing, ensuring alignment with market needs and customer advocacy.
Key Responsibilities:
• Lead full go-to-market strategies for product launches
• Define success metrics aligned with revenue targets
• Partner with product management for roadmap shaping




• Execute customer advocacy and marketing programs
• Oversee analyst relations and firm briefings
Requirements:
• 3–5 years of B2 B Saa S product marketing experience
• Proven ability in competitive analysis and market intelligence
• Excellent written and verbal communication skills
• Independent worker across multiple initiatives
• Familiarity with product-led growth is a bonus
Join App Direct and make an impact by shaping product marketing strategies that resonate in the market.

📌 Strategic product marketing manager (Toronto)
🏢 AppDirect
📍 Toronto