Company Description Eastward Media is a digital agency and ad-tech company specializing in helping advertisers reach Chinese consumer audiences around the world. Operating as both a full-service agency and a managed programmatic media supplier, the company supports brands and agencies across North America. Eastward Media focuses on client success through a blend of transparency, data-informed thinking, and performance-driven execution. Team members collaborate across offices in Vancouver and Toronto, Canada, within the broader Glacier Media Group. Candidates joining Eastward Media can expect to work in a dynamic, growth-oriented setting with a strong focus on measurable results.
Role Description The Senior Digital Specialist is a full-time, based in Vancouver, BC. In this role, the specialist plans and executes digital campaigns aimed at Asian consumer audiences, including programmatic and performance-focused initiatives. Day-to-day responsibilities include developing digital strategies,



optimizing campaigns based on data insights, coordinating with internal teams and external partners, and ensuring deliverables meet client objectives and timelines. This role will prepare performance reports, present findings to clients, and recommend improvements to drive better outcomes. This position also involves contributing to best practices, mentoring junior team members, and supporting new business initiatives as needed.
Duties &

Responsibilities:
Have a better understanding of the digital media landscape, develop media proposal based on qualitative and quantitative market research, and present to the client;
Execute Chinese social media campaigns on We Chat & Weibo & Red, such as Simplified Chinese copywriting; social video creation; influencer campaigns; track social engagement metrics and demographic trends to help pinpoint content that drives

📌 Senior digital specialist (Vancouver)
🏢 Eastward Media
📍 Vancouver