Botpress is the AI agent platform for customer support. We build AI agents that resolve tickets instead of just answering them, for support teams carrying real conversation volume. Our mission is to make AI work for the people doing the work.

About the Role

We are anchoring on a sales-led motion, and this role makes it repeatable. The most significant problem in the company right now is building pipeline with new accounts that fit. You will own the marketing half of it: demand for larger accounts, up to enterprise, through experimentation and a multi-channel approach.

We'll be honest about the stage. The product can do a lot, we know who we're for, and we're still learning which channels bring those people in predictably. You'll have a few channels to run with some predictability and a handful of experiments at any time. You'll be expected to stop what doesn't work, and to say so early.

Responsibilities

- Events: private invite-only events, and how we show up around the big industry conferences (our own dinners and rooms alongside them). Marketing leads, Sales brings the people in the room. You will have resources to help execute, but you own and lead the vision: where we show up, why, and who we want at the table
- Direct mail and gifting
- ABM programs: the plays against the named-account list, from first touch to the hand-off into Sales
- Paid media, through our agency or in house, on a small budget that has to prove itself one play at a time in order to scale
- The marketing inputs to our outbound engine: targeting, segments, messaging and the content the sequences use. You own the list and the outreach alongside our team of BDRs
- The acquisition experiment portfolio: what we test, in what order, and what we learn




- The agencies and vendors behind these channels: the brief, the budget, and the call to keep, cut or bring in-house

Your first 90 days

- Improve our paid ads impact
- Launch an invite-only / in person AI workshop for target accounts
- Experiment with a direct mail campaign
- Make the keep-or-bring-in-house call on our outbound vendor
- Build the first ABM plays against the named-account list, with the CRO and Sales
- Get the podcast, the events and the outbound list working as one multi-threaded motion, so a good-fit account hears from us more than once

Botpress is the AI agent platform for customer support. We build AI agents that resolve tickets instead of just answering them, for support teams carrying real conversation volume. Our mission is to make AI work for the people doing the work.

About the Role

We are anchoring on a sales-led motion, and this role makes it repeatable. The most important problem in the company right now is building pipeline with new accounts that fit. You will own the marketing half of it: demand for larger accounts, up to enterprise, through experimentation and a multi-channel approach.

We'll be honest about the stage. The product can do a lot, we know who we're for, and we're still learning which channels bring those people in predictably.



You'll have a few channels to run with some predictability and a handful of experiments at any time. You'll be expected to stop what doesn't work, and to say so early.

Responsibilities

- Events: private invite-only events, and how we show up around the big industry conferences (our own dinners and rooms alongside them). Marketing leads, Sales brings the people in the room. You will have resources to help execute, but you own and lead the vision: where we show up, why, and who we want at the table
- Direct mail and gifting
- ABM programs: the plays against the named-account list, from first touch to the hand-off into Sales
- Paid media, through our agency or in house, on a small budget that has to prove itself one play at a time in order to scale
- The marketing inputs to our outbound engine: targeting, segments, messaging and the content the sequences use. You own the list and the outreach alongside our team of BDRs
- The acquisition experiment portfolio: what we test, in what order, and what we learn
- The agencies and vendors behind these channels: the brief, the budget, and the call to keep, cut or bring in-house

Your first 90 days

- Improve our paid ads impact
- Launch an invite-only / in person AI workshop for target accounts
- Experiment with a direct mail campaign
- Make the keep-or-bring-in-house call on our outbound vendor
- Build the first ABM plays against the named-account list, with the CRO and Sales
- Get the podcast, the events and the outbound list working as one multi-threaded motion, so a good-fit account hears from us more than once

Requirements

- Curious, and able to step back. You follow threads: why, what would prov

📌 Demand Generation Lead (Montreal)
🏢 Botpress
📍 Montreal