Lead B2B content strategy for Emburse, connecting editorial leadership with SEO and AEO/GEO practices. Shape content around Expense Intelligence and active GTM campaigns. As Director of Content Marketing, you will own editorial planning across blogs, case studies, whitepapers, analyst reports, and thought leadership. You will connect content to pipeline and MQA influence while partnering with PR, Product Marketing, Demand Gen, and Social teams. The position includes leadership for a Content Writer, agencies, contractors, and AI-assisted workflows. Key Responsibilities:

Own content strategy and editorial calendar across major formats Map content to active GTM campaigns and Emburse narratives Manage and develop the Content Writer Oversee agencies, contractors, briefing,



governance, and quality Deliver quarterly strategy and performance readouts Requirements:

Bachelor's degree required; Master's degree preferred Seven to ten years in B2B content marketing or strategy Three-plus years leading strategy, writers, or agencies Solid SEO, AEO/GEO, writing, editing, and analytics skills Occasional travel flexibility of zero to ten percent Bring strategic content leadership, editorial craft, and measurement expertise to strengthen Emburse campaigns, discovery, and pipeline influence.

📌 B Content Strategy Director (Winnipeg)
🏢 Emburse
📍 Winnipeg