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Strategic Growth Initiatives Lead Toronto, Ontario, Canada Sales and Business Development

The people here at Apple don’t just build products — they craft the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found itApple Canada is looking for a Strategic Growth Initiatives Lead to join the Strategy and Planning team. This team is responsible for owning the direction, priorities, and growth ambitions for Apple Canada’s sales team and our partners.This role sits at the intersection of strategy and execution. You will lead the development, prioritization, and execution of Apple Canada’s strategic growth initiatives. This mandate requires commercial instinct, cross-functional fluency, and the judgment to know what matters most in the Canadian market.

Description The Canadian Strategic Growth Initiatives Lead will own our core strategic initiative portfolio and be responsible for the Canadian strategy and the plan of record. You will set the tone and direction for Canada, building the expertise needed to be fluent in each initiative; have the business acumen to deeply understand market relevance and impacts; foster relationships to secure buy-in and execution of your plan; communicate openly to provide context and feedback to global stakeholders; and focus on what matters most to drive the go-to-market approach, timing, and expectations.You recommend the sequencing and level of focus for each initiative in Canada,



and you master the art of localization — knowing when and how to implement the global playbook for Canadian conditions, discerning when adaptation is warranted, and having the corporate communication skills to navigate those trade-offs.You know what the Canadian sales team needs to execute each initiative, evaluating whether what’s being produced is working, and advocating for better outcomes or support where gaps exist. You’ll work closely with account teams to ensure the initiatives translate into action at the partner and channel level.

Responsibilities

Develop a deep understanding of worldwide strategic growth initiatives across Apple’s lines of business, including the audience segments, value propositions, and messaging frameworks behind each one.

Recommend the sequencing and level of focus for each initiative in Canada based on market conditions, business priorities, and resource availability. Translate worldwide go-to-market strategies into Canadian execution plans, adapting as local market dynamics require.

Orchestrate cross-functional alignment across local sales, marketing, finance, and product teams to ensure coordinated execution of initiatives.

Serve as the primary liaison between Canada and worldwide initiative owners — maintaining deep relationships, providing Canadian market feedback, and influencing ongoing strategy refinement.



Contribute Canadian market intelligence and performance insights to shape future worldwide initiative design.

Partner with account teams to activate growth initiatives across Canada’s retail and channel partners, ensuring initiatives land with the right emphasis and execution support at the partner in-store and online.

Stay informed on marketing assets, campaigns, and communication packages to ensure they fit Canadian needs, and advocate for what the sales team needs to execute and drive growth.

Own the operating cadence for initiative tracking and cross-functional coordination — including the forum where decisions get made. Lead business reviews, progress dashboards, and stakeholder updates that keep execution visible and accountable.

Drive revenue performance for the Beats and Accessories business across routes-to-market, including sell-through analysis, go-to-market planning, and identifying levers to accelerate growth. Represent Canada in worldwide business reviews for Beats and Accessories, owning the narrative on Canadian performance, opportunities, and strategic plans.

Identify whitespace and growth opportunities by analyzing initiative performance, market trends, competitive dynamics, and cross-functional feedback.

Inform and influence budget and resource allocation across active initiatives, ensuring investment aligns with strategic priority and market prospect.

Minimum Qualifications

6+ years of experience in business planning, strategy, program management, or cross-functional operations.

Proven ability to influence cross-functional teams and senior stakeholders without direct authority.

Demonstrated ability to build and maintain relationships across functions, geographies, and levels — up, down, and

📌 Strategic Growth Initiatives Lead (Winnipeg)
🏢 Apple
📍 Winnipeg