25 Oct
|
Canada Goose
|
Toronto
25 Oct
Canada Goose
Toronto
Location:
TorontoAddress:100 Queens Quay East Toronto, Ontario M5E 1V3 CanadaJob Title:Art DirectorCanada Goose isn't like anything else. We've built something great, something special
- an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere
- to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.
Position Overview:Job Purpose:The Art Director brings our product to life across photography and motion, taking ideas from first concept through to final delivery. Reporting to the Director, Brand Creative Lead, they will develop and present concepts, lead on figure and off figure product editorials on set, and see the work through post-production. They think beyond a single image, building 360 ideas that come to life across every touchpoint, from OOH and retail theatre to owned social and paid media. This is a hands-on, intermediate to senior role for a fashion art director with strong on-set, motion and post-production experience.
About The Role
Concept & PresentationPartner with the Director, Brand Creative Lead to translate seasonal brand and product direction into editorial and motion concepts, mood boards, shot lists and visual treatmentsBuild every concept as a 360, multi-channel idea from the start, mapping how it translates across OOH,
retail theatre and windows, owned social, paid media, eCommerce and CRMPresent concepts, casting, location and studio, styling and treatment direction to creative leadership for approvalBuild the creative decks and shoot documents that set direction for production and execution across channelsPlan and shoot with every end use in mind, so stills and motion capture covers formats and crops for OOH, in-store, social, paid and digital placementsOn SetLead the creative on set for product editorials, on figure and off figure (still life, flat lay, form), as well as lifestyle and campaign extension contentDirect all aspects of the shoot, including lighting, composition, talent direction, posing, styling and product presentationArt direct motion content on set, from product films and short-form social video to campaign cutdowns and behind the scenes, working closely with directors, DOPs and videographersCollaborate with photographers, stylists, hair and makeup, models and production partners to bring concepts to lifeMake confident real-time decisions on set that protect the concept, the product and the schedulePost-Production & DeliveryLead post-production through to final, including image selection, retouching direction, colour, video editing, sound and motion graphics reviewBrief and manage retouchers, editors and motion designers, giving clear and consolidated feedbackOwn final asset review and delivery,
ensuring all content meets brand, quality and format requirements across brand, social, eCommerce, retail and paid mediaCollaborationWork with the in-house Social and Content teams on social-first concepts and content creation as neededPartner with Producers and Production to plan shoots, manage resources and deliver within budget and timelinesCollaborate with Brand, Marketing, Product, Merchandising, eCommerce and Retail teams to deliver a cohesive brand experienceStep in to support eCommerce photoshoots when needed, upholding styling, lighting and image consistency standards (secondary to the core editorial and motion focus)Bring forward recent ideas, emerging trends and tools to elevate storytelling and improve how we workOversee freelancers and vendors assigned to projectsAbout You:6+ years of progressive art direction experience in fashion, apparel, luxury or beauty, in-house, at a studio or at an agency. This is an intermediate to senior role; junior candidates will not be consideredFashion experience is requiredProven, hands-on experience leading fashion photoshoots in studio and on location, from concept and presentation through to final deliverablesMotion experience is required, including concepting, directing on set and guiding the edit for product films and short-form social videoPost-production experience is required, including image selection, retouching direction, colour and video edit reviewA strong portfolio showing photography (on figure and off figure), motion and visual storytelling. Portfolio required with applicationA proven understanding of 360 and multi-channel campaign execution, with experience seeing concepts through to OOH, retail theatre, owned social and paid media, not just a single hero imageDee
📌 Art Director (Toronto)
🏢 Canada Goose
📍 Toronto