Lead digital advertising products at CBC/Radio-Canada, using advertising expertise and audience activation strategy in a hybrid work model. Shape monetization experiences across platforms. As Director of Digital Products, Ad Experiences and Audience Activation, you will guide product direction within Digital Media. You will align product roadmaps with Media Solutions priorities, audience needs, market trends, and technology. You will also support audience segmentation and monetization data strategy.

Key Responsibilities
- Lead monetization products from testing through discovery and delivery
- Develop strategic roadmaps aligned with Media Solutions priorities
- Enable ad format and ad technology evolution
- Coach product managers, data analysts,



and data experts
- Coordinate product teams and stakeholder collaboration

Requirements:
- Five to seven years of progressive media leadership
- Deep expertise in advertising and digital transformation
- Knowledge of multi-platform consumer behaviour
- Exceptional communication and presentation skills
- French and English bilingual proficiency highly desirable Guide CBC/Radio-Canada’s digital advertising evolution through product leadership, audience activation, monetization strategy, and stakeholder alignment.

📌 Director of Digital Ad Products (Toronto)
🏢 CBC / Radio-Canada
📍 Toronto