Position Summary

The Director of Marketing will build and lead the marketing function for a rapidly growing, private equity-backed boiler and mechanical services platform operating across North America. This is a hands-on, individual contributor role responsible for both strategy and execution—from defining the brand and demand engine to directly building campaigns, tools, and content that drive measurable growth. The ideal candidate combines industrial/services marketing expertise, strong commercial instincts, and the ability to operate with pace, accountability, and limited infrastructure in a scaling environment. Key Responsibilities

Develop and execute a marketing strategy aligned to aggressive organic growth targets Partner with CEO, COO, and business leaders to support:

Regional growth priorities New service line expansion Cross-sell across installed base

Translate commercial objectives into clear demand generation plans Demand Generation (Primary Focus)

Build and execute multi-channel demand generation programs:

Digital (SEO, SEM, paid media) Field marketing / regional campaigns Email and lifecycle marketing

Drive qualified lead generation for:

Service contracts Emergency/repair work Rentals and parts

Establish and track pipeline contribution and ROI metrics Sales Enablement

Partner closely with Sales and Business Development teams to:

Develop sales collateral, pitch decks, and case studies Improve win rates and sales cycle efficiency Standardize messaging across regions Build tools that enable local teams to execute consistently

Brand & Positioning

Define and elevate a consistent North American brand across legacy and acquired businesses Position the company as a trusted,



technical partner in boiler and mechanical services Ensure brand consistency across:

Website(s) Proposals Field materials Digital presence

Digital & Infrastructure Build-Out

Own and optimize the company’s digital ecosystem:

Website strategy and performance CRM and marketing automation (in partnership with IT/Sales) Implement scalable tools and processes appropriate for a PE-backed platform

M&A; Integration Support

Support marketing integration of acquisitions, including:

Brand alignment decisions (house of brands vs. single brand) Website and collateral integration Customer communication strategies

Ensure acquired businesses are quickly integrated into growth engine Performance & Analytics

Establish a metrics-driven marketing function, including:

Cost per lead / acquisition Marketing-sourced pipeline Conversion rates by channel

Provide regular reporting to executive team and PE sponsors as needed Qualifications

Experience

8–12+ years of marketing experience, with strong preference for:

Industrial, field service, or B2B services environments Multi-location or distributed operations Experience in a high-growth and/or private equity-backed company strongly preferred

Proven success building demand generation engines with measurable ROI Capabilities

Player-coach mindset (willing to execute directly, not just delegate)



Solid commercial acumen and ability to align with revenue goals Experience supporting sales-led organizations Ability to operate with ambiguity and speed in a scaling workplace Strong project management and prioritization skills Technical Skills

Digital marketing (SEO/SEM, paid media, analytics) CRM and marketing automation platforms (e.g., Salesforce, HubSpot) Content development and campaign execution Data-driven decision making Success Profile

This individual will succeed if they: Build a repeatable demand engine that drives measurable revenue growth Enable the sales team to close more business, faster Bring structure and discipline to marketing without slowing the business Effectively balance strategy and hands-on execution Scale marketing capabilities in line with the company’s M&A-driven; expansion Working Conditions

This role requires regular travel (up to 25%) to various U.S. and Canadian locations. This role will be remote with a requirement to attend in person on site monthly. Benefits

401(k) Dental insurance Employee assistance program Health insurance Life insurance Paid time off Vision insurance Company Overview

The Company provides best-in-class parts and 24/7 service support delivered via highly trained technicians and manages a fleet of unique rental equipment to serve temporary or emergency needs. The product portfolio is primarily used for industrial, commercial and institutional applications across North America. Thermogenics is a leading manufacturer of coiled tube steam, hot water and thermal fluid boilers and related equipment. With its comprehensive product and service offering, Thermogenics functio

📌 Director, Marketing (Aurora)
🏢 Talantir
📍 Aurora