Lead the marketing strategy for Alberta Homes with Brookfield Residential on an 18-month contract. Drive lead generation and customer experience initiatives while overseeing a agile marketing team.As the Senior Marketing Manager, you will develop and execute the annual marketing strategy and budget for Alberta's residential projects. This role requires 7+ years of marketing experience, particularly in real estate, and demands advanced skills in digital marketing and CRM.
You'll collaborate closely with cross-functional teams to launch successful marketing campaigns and initiatives across various channels.Key Responsibilities:Develop and manage annual strategic marketing plan and budgetLead omni-channel marketing campaign execution in various mediaCollaborate with communities and sales for aligned strategiesOversee marketing automation and CRM initiativesMonitor campaign performance and optimize lead generationRequirements:Post-secondary degree in Marketing or similar7+ years marketing experience, real estate focus preferredStrong CRM experience, preferably with HubSpotProven team leadership and project management skillsFocus on strategic performance and client serviceMake impactful contributions as a marketing leader, driving customer experiences and business outcomes with Brookfield Residential.