Use Adobe Target to build personalization and experimentation experiences in a hybrid Toronto analyst role focused on accurate campaign execution.

The Personalization & Experimentation Analyst configures A/B tests, Experience Targeting activities, Multivariate Tests, and other approved Adobe Target experiences. This hands-on role translates business requirements into digital customer experiences across web and authenticated channels. You will collaborate with Marketing, Analytics, UX, Product, and Technology teams.

Key Responsibilities:

- Build and launch Adobe Target testing and personalization activities
- Configure audiences, experiences, traffic, goals, schedules, and reporting
- Manage content, offers, variations, naming, and documentation
- Validate activities, coordinate UAT,



and resolve launch issues
- Monitor performance and support approved optimization updates

Requirements:

- University degree or equivalent experience in a related field
- 2-3+ years using Adobe Target or similar platforms
- Experience building A/B, XT, and multivariate tests
- Understanding of segmentation, personalization, and conversion optimization
- Solid detail, communication, and stakeholder management skills

Apply Adobe Target expertise, testing discipline, and stakeholder collaboration to support Manulife personalization initiatives in Toronto.

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📌 Adobe Target Personalization Analyst (Toronto)
🏢 Manulife and John Hancock (Mfcjh Adminjobs)
📍 Toronto