Requirements

Shape the future of philanthropy, sponsorships, and experiential marketing at Desjardins. As a Senior Advisor, you will lead the development and execution of strategic partnership opportunities across Ontario, Atlantic, and Western (OAW) Canada, helping advance Desjardins' business objectives, brand visibility, community engagement, and member/client experience. Working closely with your Quebec counterpart, you will help drive a cohesive national approach, align strategic priorities, and maximize the impact of partnership investments across regions. Leveraging your strong market insight, relationship-building expertise, and strategic thinking, you will identify and secure high-value partnership opportunities, lead complex negotiations, and provide recommendations that deliver measurable business and community impact. In collaboration with internal stakeholders, Team Leads, and the Practice Leader, you will play a key role in shaping portfolio strategy, optimising performance, and ensuring initiatives align with organisational priorities, governance requirements, and industry best practices. More specifically, you will be required to: Identify and cultivate strategic philanthropy, sponsorship, and experiential marketing opportunities that advance business objectives, strengthen brand presence, and deliver meaningful community impact Develop and maintain strong relationships with key partners, agencies, community organisations, suppliers, and industry stakeholders to support portfolio growth and long-term success Monitor market trends, emerging opportunities, and industry developments to provide insights and recommendations that drive innovation and competitive advantage Prepare compelling business cases and strategic recommendations to support investment decisions, partnership selection, and portfolio optimisation Complex lead partnership and sponsorship negotiations, from opportunity assessment through contract execution, ensuring maximum value, audience engagement, and business outcomes Act as a trusted advisor to internal stakeholders by providing expert guidance on partnership strategy, activation planning, risk management, and investment prioritization Measure and evaluate partnership performance, analyse results, and deliver actionable insights and reporting to optimise portfolio effectiveness and return on investment Collaborate with cross-functional teams to ensure partnership activities align with governance requirements, organisational values, brand standards, and strategic priorities while fostering a culture of continuous improvement and knowledge sharing. Requirements

Shape the future of philanthropy, sponsorships, and experiential marketing at Desjardins. As a Senior Advisor,



you will lead the development and execution of strategic partnership opportunities across Ontario, Atlantic, and Western (OAW) Canada, helping advance Desjardins' business objectives, brand visibility, community engagement, and member/client experience. Working closely with your Quebec counterpart, you will help drive a cohesive national approach, align strategic priorities, and maximize the impact of partnership investments across regions. Leveraging your strong market insight, relationship-building expertise, and strategic thinking, you will identify and secure high-value partnership opportunities, lead complex negotiations, and provide recommendations that deliver measurable business and community impact. In collaboration with internal stakeholders, Team Leads, and the Practice Leader, you will play a key role in shaping portfolio strategy, optimising performance, and ensuring initiatives align with organisational priorities, governance requirements, and industry best practices. More specifically, you will be required to: Identify and cultivate strategic philanthropy, sponsorship, and experiential marketing opportunities that advance business objectives, strengthen brand presence, and deliver meaningful community impact Develop and maintain strong relationships with key partners, agencies, community organisations, suppliers, and industry stakeholders to support portfolio growth and long-term success Monitor market trends, emerging opportunities, and industry developments to provide insights and recommendations that drive innovation and competitive advantage Prepare compelling business cases and strategic recommendations to support investment decisions, partnership selection, and portfolio optimisation Complex lead partnership and sponsorship negotiations, from opportunity assessment through contract execution, ensuring maximum value, audience engagement, and business outcomes Act as a trusted advisor to internal stakeholders by providing expert guidance on partnership strategy, activation planning, risk management, and investment prioritization Measure and evaluate partnership performance, analyse results, and deliver actionable insights and reporting to optimise portfolio effectiveness and return on investment Collaborate with cross-functional teams to ensure partnership activities align with governance requirements, organisational values, brand standards,



and strategic priorities while fostering a culture of continuous improvement and knowledge sharing. What we offer*

Competitive salary and annual bonus Salary range : $101 460 to $148 809 per year (Downtown Toronto) Salary range : $96 848 to $142 044 per year (Toronto suburbs) 4 weeks of versatile vacation starting in the first year Defined benefit pension plan that provides predictable, stable income throughout retirement Group insurance, including telemedicine Reimbursement of health and wellness expenses and telework equipment Benefits apply based on eligibility criteria. What You Bring To The Table

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or in a related field A minimum of nine years of relevant experience in sponsorships, partnerships, experiential marketing, philanthropy, business development, or related fields Please note that other combinations of qualifications and relevant experience may be considered Experience sourcing and securing strategic partnerships and sponsorship opportunities Experience negotiating and managing complex contracts and partnership agreements Experience developing business cases, strategic recommendations, and executive presentations Experience in stakeholder relationship management Experience influencing and collaborating effectively across multiple teams and levels of the organization Experience working in a complex, matrixed environment Expert knowledge of sponsorship valuation, partnership activation, experiential marketing, and portfolio management Available for travel in the Ontario region or between offices for meetings Action oriented, Business insight, Complexity, Customer Focus, Differences, Nimble learning, Strategic mindset Equity, Diversity, Inclusion and Accessibility

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve. If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask! Trade Union (If applicable)

Job Family

Marketing (FG) Unposting Date

2026-11-11 This position is actually vacant. Desjardins uses tools that incorporate artificial intelligence functionalities to screen or assess applicants as part of the recruitment process for this position.

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📌 Senior Advisor, Philanthropy, Sponsorships and Experiential Marketing (OAW) (Winnipeg)
🏢 Desjardins
📍 Winnipeg