Creative Strategist (CPG & Performance Marketing) Start date: July 1, 2026 Creative Strategist (CPG & Performance Marketing) About Square Digital Square Digital is a growth-focused digital agency helping ambitious brands scale through performance marketing, Shopify e Commerce, creative strategy, digital experiences, and product development. We work with a mix of emerging and established consumer brands, helping them acquire customers, increase retention, improve conversion rates, and drive sustainable revenue growth through data-driven creative and performance marketing. We're looking for a Creative Strategist who understands the intersection of consumer psychology, design, and paid media performance. This role is ideal for someone who loves analyzing what makes consumers buy, building winning creative concepts, and working closely with performance marketing teams to drive measurable business outcomes. The Opportunity We are seeking an experienced Creative Strategist with a solid background in Consumer Packaged Goods (CPG), Direct-to-Consumer (DTC) brands, and performance marketing. This is not a traditional brand strategy role. You will be responsible for developing, executing,



and optimizing creative strategies that directly impact client revenue growth across Meta, Tik Tok, You Tube and Google Ads. The ideal candidate combines strategic thinking with hands‑on creative execution and can confidently move from analyzing performance data to building or editing creative assets themselves. You should be equally comfortable discussing consumer insights with a client, reviewing Meta ad performance, and opening Figma or Adobe Creative Cloud to improve an ad concept. Key Responsibilities Develop creative strategies aligned with client growth objectives. Conduct audience, competitor, and market research to uncover opportunities. Identify consumer motivations, pain points, objections, and purchase drivers. Build messaging frameworks and creative testing roadmaps. Create campaign concepts for evergreen, seasonal, promotional, and product launch initiatives. Develop creative hypotheses and testing plans designed to improve campaign performance. Performance Marketing Collaboration Partner closely with Paid Media Specialists to improve

📌 Creative Strategist (Cpg & Performance Marketing) (Vancouver)
🏢 Square Digital
📍 Vancouver