Drive consumer growth strategy for AutoTrader.ca and AutoHebdo through data-driven marketing, performance analysis, and commercial decision-making. This Director role owns the consumer marketing growth agenda and leads a multi-million CA$ budget. You will set priorities across Performance Marketing, brand, social media, and editorial content. The work connects consumer insights, analytical judgment, and measurable commercial results. Key Responsibilities:

Identify growth drivers across regions and marketing channels Recommend monthly spend adjustments using performance data Challenge campaign strategies through cross-functional influence Guide brand messaging, content, and partnerships Lead senior reviews of marketing performance and investments Requirements:

10+ years in data-driven strategy and transformation People management experience in strategy or marketing Advanced Excel skills and basic SQL proficiency Understanding of campaign economics and measurement Solid analytical problem-solving and communication skills Lead AutoTrader.ca and AutoHebdo consumer marketing strategy with analytical rigor, investment judgment, and decisive cross-functional execution.

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📌 Director Consumer Growth Strategy (Winnipeg)
🏢 AutoTrader.ca
📍 Winnipeg