Marketing technology operations and CDP expertise define this lead role, supporting connected customer journeys across an enterprise ecosystem. Bilingual communication is required.
Reporting to the Manager, Product Martech, the MarTech Operations Lead manages platform operations, processes, and activation journeys. This senior lead builds cross-channel experiences, maintains governance, and supports scalable use of marketing technology. The work connects Marketing, Data, Operations, and IT.
Key Responsibilities: Configure and orchestrate cross-channel customer journeys in-platform
Optimize journeys for performance, scalability, personalization, and overlap prevention
Monitor platform health, troubleshoot issues, and implement enhancements
Administer access, users, attributes, naming conventions,



and tagging
Train teams and maintain operational documentation and best practices
Requirements: Three or more years in CDP operations or marketing automation
Hands-on enterprise CDP or marketing automation platform experience
Experience with Jinja2, Liquid, AMPscript, and Regex
Experience documenting processes and writing user stories
Bilingual written and spoken communication
Lead CDP operations through journey orchestration, platform governance, personalization, documentation, and cross-functional marketing technology collaboration.

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📌 Marketing Technology Operations Lead (Quebec City)
🏢 Vacances Air Canada / Air Canada Vacations
📍 Quebec City