AI-driven customer marketing defines this Senior Manager role at Clio, available in Burnaby, Calgary, or Toronto on a 12-month fixed-term contract.
You will craft customer marketing strategies that drive product adoption and engagement. The work combines journey architecture, behavioral data, AI tooling, and lifecycle marketing. You will own strategy, build, and measurement while bringing clarity to ambiguous problems and creating exceptional customer experiences.
Key Responsibilities: Architect AI-driven journeys from onboarding through expansion
Define triggers, next-best actions, and cross-functional ownership
Run webinars, social content, and community posts
Translate product releases into adoption campaigns
Track engagement, adoption,
and program performance metrics
Requirements: Five-plus years in B2B SaaS customer marketing
Experience with AI-powered automation or predictive scoring tools
Expertise with Salesforce, HubSpot, Pendo, Deeto, or similar
Solid communication, analytical, and problem-solving skills
Cross-functional collaboration and project management experience
Apply customer marketing strategy, AI automation, journey design, and analytics to advance product engagement at Clio.