Shape product strategy through customer research, positioning, and go-to-market leadership in a hybrid Calgary role with flexible hours.
Smart, Savvy + Associates is seeking a Senior Product Marketing Manager for a growing Canadian tech company. You will connect customer insights with product development, translating complex capabilities into clear value. The role spans discovery, launch execution, adoption, retention, and performance measurement.
Key Responsibilities: Lead positioning, messaging, campaigns, and launch execution
Conduct qualitative and quantitative customer and market research
Partner with Product teams during early development
Create sales enablement, presentations, demos, and digital content
Develop onboarding and lifecycle communications supporting adoption
Requirements: 6+ years in B2B, SaaS, or technology product marketing
Experience across the complete product lifecycle
Solid writing, editing, storytelling, and analytical skills
Ability to influence decisions without formal authority
Proactive, organized, adaptable approach to competing priorities
Bring product lifecycle expertise, customer insight, and measurable go-to-market strategy to this Calgary-based senior marketing role.