Build qualified pipeline at Botpress through ABM and multi-channel demand generation. Lead experimentation for larger accounts, including enterprise, in a sales-led motion.
As Demand Generation Lead, you will make Botpress’s sales-led acquisition repeatable. You will create demand for target accounts through events, paid media, direct mail, gifting, outbound inputs, and account-based marketing. The role combines strategic judgment with hands-on execution across channels.
Key Responsibilities: Lead invite-only events and conference-adjacent experiences
Build ABM plays for named accounts
Manage paid media on a small budget
Own targeting, segments, messaging, and outbound content
Direct the acquisition experiment portfolio and vendors
Requirements: Curiosity and ability to form strategic points of view
High follow-through and consistent execution
Ability to delegate effectively to agencies and teammates
Deep expertise in one channel and flexibility across others
Solid use of AI in thinking, processes, and agents
Shape Botpress demand generation through ABM, events, paid media, outbound, and disciplined acquisition experimentation for target accounts.

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📌 B Demand Generation Lead (Quebec City)
🏢 Botpress
📍 Quebec City