Lead marketing strategy and commercialization for National Bank from Edmonton, Montreal, or Toronto in a hybrid specialist position. Shape growth through client, market, and competitive insight.
As a Senior Expert, Marketing Strategy and Commercialization, you will work across Product, Client Strategy, Marketing, CRM, NBA, digital channels, and business lines. The permanent, full time role requires strategic leadership, value proposition development, and integrated launch planning. You will help evolve growth strategies through deep understanding of client behaviours, markets, competitors, and value creation drivers.
Key Responsibilities: Define strategies, objectives, target clients, indicators, and launch approaches
Identify growth, acquisition, loyalty, and engagement opportunities
Develop value propositions and strategic offer positioning




Advise leaders on priorities, roadmaps, and investments
Analyze initiative performance and recommend adjustments
Requirements: Bachelor's degree in business, marketing, economics, or related field
At least 15 years of relevant experience
In-depth marketing, growth, product, or market development experience
Experience influencing managers, executives, or vice-presidents
Experience developing results-driven growth, acquisition, or engagement strategies
Bring senior marketing strategy, commercialization, positioning, and stakeholder influence expertise to National Bank's digital and marketing sector.

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📌 Senior Marketing Strategy Expert (Alberta)
🏢 Banque Nationale du Canada
📍 Alberta