Position Summary The Director of Marketing will build and lead the marketing function for a rapidly growing, private equity-backed boiler and mechanical services platform operating across North America.
This is a hands-on, individual contributor role responsible for both strategy and execution—from defining the brand and demand engine to directly building campaigns, tools, and content that drive measurable growth.
The ideal candidate combines industrial/services marketing expertise, strong commercial instincts, and the ability to operate with pace, accountability, and limited infrastructure in a scaling environment.
Key Responsibilities Develop and execute a marketing strategy aligned to aggressive organic growth targets
Partner with CEO, COO, and business leaders to support: Regional growth priorities
New service line expansion
Cross-sell across installed base

Translate commercial objectives into transparent demand generation plans
Demand Generation (Primary Focus) Build and execute multi-channel demand generation programs: Digital (SEO, SEM, paid media)
Field marketing / regional campaigns
Email and lifecycle marketing

Drive qualified lead generation for: Service contracts
Emergency/repair work
Rentals and parts

Establish and track pipeline contribution and ROI metrics
Sales Enablement Partner closely with Sales and Business Development teams to: Develop sales collateral, pitch decks, and case studies
Improve win rates and sales cycle efficiency
Standardize messaging across regions
Build tools that enable local teams to execute consistently

Brand & Positioning Define and elevate a consistent North American brand across legacy and acquired businesses
Position the company as a trusted, technical partner in boiler and mechanical services
Ensure brand consistency across: Website(s)
Proposals
Field materials
Digital presence

Digital & Infrastructure Build-Out Own and optimize the company’s digital ecosystem:



Website strategy and performance
CRM and marketing automation (in partnership with IT/Sales)
Implement scalable tools and processes appropriate for a PE-backed platform

M&A; Integration Support Support marketing integration of acquisitions, including: Brand alignment decisions (house of brands vs. single brand)
Website and collateral integration
Customer communication strategies

Ensure acquired businesses are quickly integrated into growth engine
Performance & Analytics Establish a metrics-driven marketing function, including: Cost per lead / acquisition
Marketing-sourced pipeline
Conversion rates by channel

Provide regular reporting to executive team and PE sponsors as needed
Qualifications Experience 8–12+ years of marketing experience, with strong preference for: Industrial, field service, or B2B services environments
Multi-location or distributed operations
Experience in a high-growth and/or private equity-backed company strongly preferred

Proven success building demand generation engines with measurable ROI
Capabilities Player-coach mindset (willing to execute directly, not just delegate)
Strong commercial acumen and ability to align with revenue goals
Experience supporting sales-led organizations
Ability to operate with ambiguity and speed in a scaling environment
Strong project management and prioritization skills
Technical Skills Digital marketing (SEO/SEM, paid media, analytics)
CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
Content development and campaign execution




Data-driven decision making
Success Profile This individual will succeed if they:
Build a repeatable demand engine that drives measurable revenue growth
Enable the sales team to close more business, faster
Bring structure and discipline to marketing without slowing the business
Effectively balance strategy and hands-on execution
Scale marketing capabilities in line with the company’s M&A-driven; expansion
Working Conditions This role requires regular travel (up to 25%) to various U.S. and Canadian locations.
This role will be remote with a requirement to attend in person on site monthly.
Benefits 401(k)
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Vision insurance
Company Overview The Company provides best-in-class parts and 24/7 service support delivered via highly trained technicians and manages a fleet of unique rental equipment to serve temporary or emergency needs. The product portfolio is primarily used for industrial, commercial and institutional applications across North America. Thermogenics is a leading manufacturer of coiled tube steam, hot water and thermal fluid boilers and related equipment. With its comprehensive product and service offering, Thermogenics functions as a one-stop shop for all of its customers’ most complex steam and heating requirements.
The Company operates from its head office in Aurora, ON and maintains sales and service operations in Apache Junction, AZ, Cincinnati, OH, Greensboro, NC, Hartford, CT, Louisville, KY, Jacksonville, FL, Las Vegas, NV, Orlando, FL, Ottawa, ON, Red Deer, AB and Sioux City, IA,
Pay: $177,000.00-$205,000.00 per year
Benefits Dental care
Disability insurance
Employee assistance program
Life insurance
Paid time off
RRSP match
Vision care
Work from home
Work Location Remote

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📌 Director, Marketing (Ontario)
🏢 Talantir
📍 Ontario