Build enterprise pipeline at Botpress through ABM, paid media, and multi-channel demand generation. This is a hands-on, sales-led marketing role.
As Demand Generation Lead, you will make acquisition repeatable for larger accounts up to enterprise. You will manage events, direct mail, gifting, paid media, outbound inputs, and acquisition experiments. The work requires strong prioritization, follow-through, agency management, and heavy use of AI throughout the team.
Key Responsibilities: Build demand for larger accounts through multi-channel experiments
Lead invite-only events and conference-adjacent experiences
Develop direct mail and gifting ABM programs
Manage paid media and channel agencies
Own targeting, messaging, lists, and outbound content
Requirements: Experience building acquisition experiments and pipeline programs
Ability to prioritize minimum viable marketing plays
Willingness to build events and direct mail from scratch
Solid follow-through and ability to close execution loops
Heavy use of AI thinking, processes, and agents
Use ABM, experimentation, paid media, and AI to build Botpress’s sales-led acquisition engine for larger accounts.

#J-18808-Ljbffr

📌 Demand Generation Lead ABM (Quebec City)
🏢 Botpress Technologies
📍 Quebec City