Lead customer expansion campaigns at Varicent using segmentation and Salesforce analytics to grow existing accounts across integrated channels. This marketing role is cross-functional.
As a Senior Customer Marketing Manager, you will develop campaigns supporting expansion, cross-sell, upsell, adoption, and pipeline growth. You will coordinate Customer Success, Sales, Product Marketing, Content, Digital Marketing, Marketing Operations, Revenue Operations, and Partner teams. Your work combines campaign planning, execution, optimization, and stakeholder leadership.
Key Responsibilities: Design integrated campaigns across email, webinars, events, and digital channels
Develop targeting strategies using lifecycle, adoption, health, and renewal data
Align campaign priorities with expansion-ready accounts and business opportunities
Coordinate planning, stakeholders, intake, prioritization, and launch readiness
Analyze engagement data and improve expansion campaign outcomes
Requirements: 7+ years of B2B marketing experience in related functions
Experience executing campaigns driving pipeline, retention, upsell, or cross-sell
Marketing automation experience with HubSpot, Marketo, Pardot, or similar
Salesforce experience for reporting, attribution, and performance measurement
Robust analytical, communication, project, and stakeholder management skills
Bring customer lifecycle marketing, campaign orchestration, and data-driven optimization expertise to Varicent’s expansion strategy.

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📌 Senior Customer Expansion Marketing Manager (British Columbia)
🏢 Varicent
📍 British Columbia