Lead marketing measurement strategy in Toronto with advanced attribution, econometrics, and experimentation expertise at Plus Company Media. Shape recommendations for major brands.As Director, Insights & Measurement, you will own frameworks, model designs, and causal inference methodologies. You will guide Marketing Mix Models, Multi-Touch Attribution, and lift studies. The role emphasizes attribution methodology and experimental design, alongside client consulting, narrative strategy, and team mentorship. You will translate statistical outputs into strategic recommendations.Key Responsibilities: Lead custom Marketing Mix Model and Multi-Touch Attribution designCombine econometric trends with digital attribution signalsArchitect randomized, matched-market,



and geo-lift experimentsTranslate statistical outputs into business recommendationsMentor media analysts and marketing scientistsRequirements: Six-plus years in marketing science, econometrics, or data scienceThree-plus years designing attribution models and incrementality experimentsExpertise in advanced media analytics and causal inferenceExperience with a media agency, Ad Tech firm, or consultancy preferredBring attribution, experimentation, and strategic storytelling expertise to Plus Company Media’s Toronto measurement leadership team.#J-18808-Ljbffr

📌 Director Marketing Measurement Toronto
🏢 Cossette Media
📍 Toronto