Own paid media strategy remotely with Google Ads, Meta, and client-facing decision-making across Canada, South Africa, or the USA. Blacksmith Agency needs a strategist who can guide performance clearly.
As Paid Media Strategist, you will own paid media for B2B and growing-brand clients. You will lead targeting, budgets, roadmaps, and performance narratives. The work focuses exclusively on paid media, while SEO has a separate strategist.
Key Responsibilities: Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
Allocate budgets, manage bids, and direct targeting decisions
Test creative and determine when campaigns should end
Maintain conversion tracking and attribution through GA4 and pixels
Present roadmaps, performance narratives,



retention, and upsell plans
Requirements: Three or more years hands-on with Google Ads and Meta
Campaign building, management, and optimization experience
Proven movement in ROAS, CPA, or pipeline metrics
Agency experience managing several clients simultaneously
Transparent spoken English for live calls with United States clients
Bring paid media ownership, performance analysis, and client communication to Blacksmith Agency’s remote strategist team across three markets.

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📌 Paid Media Strategist Google Ads Meta (Alberta)
🏢 Blacksmith Agency
📍 Alberta