Content and Communications Specialist### Content and Communications SpecialistApply: This position is eligible for a hybrid work arrangement, however, may be subject to change due to operational requirements.: UBC Vancouver Campus - Vancouver, BC, Canada: Full time: Posted Today: JR26368## Job TitleContent and Communications Specialist### ## Job CategoryM&P; - AAPS## Job ProfileAAPS Salaried - Marketing and Sales, Level B### ## Job Family GroupStaff - Non Union### ## DepartmentContent Strategy | Recruitment and Marketing Support | International Student Initiative### ## Compensation Range$7,158.42 - $10,292.25 CAD MonthlyThe Compensation Range is the span between the minimum and maximum base salary for a position.

Job End

DateOngoing### ## Posting End DateNovember 4, 2026Note: Applications will be accepted until 11:59 PM on the Posting End Date.Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career. The Content and Communications Specialist supports UBC’s undergraduate recruitment process by cultivating prospective student engagement through email and messaging campaigns, by identifying audience segments for nurturing, and by planning customer (student) journeys in UBC’s Customer Relationship Manager (CRM) system. The Content and Communications Specialist is responsible for developing and optimizing CRM campaigns in order to increase participation and engagement rates among prospective undergraduate student with UBC. The role assists in the development and implementation of new email marketing initiatives, and ensures these are repeatable, scalable, and extensible across other marketing channels (such as SMS) as technologies emerge.

The Content and Communications Specialist will bring knowledge of best practices to the work, continually improving and optimizing campaigns, as well as developing strategies for segmentation and personalization. Key to this role is delivering timely and relevant content to students throughout the recruitment lifecycle from prospect, applicant, to UBC student. The role is integral to the achievement of the University’s undergraduate enrolment objectives for UBC’s Vancouver and Okanagan campuses.Organizational StatusReports to the Manager, UX and Content Strategy, and works within an integrated, cross-channel digital team.

Works closely and collaboratively with the Manager, International Student Recruitment Technologies. Close consultation and collaboration with the international and domestic recruitment teams, as well as other key UBC stakeholders is critical to success of this position.Work PerformedMarketing Automation and Email Campaign Planning, Coordination, and Implementation* Plays a key role in the creation of the overall strategic email marketing and communications plan, shaping the content and campaign calendar within the cross-channel, integrated approach of the Recruitment Marketing and Prospective Student Engagement team.

Uses effective stakeholder management and consensus-building skills to set campaign goals and objectives among competing internal priorities. Uses best practices to drive student engagement with email and other marketing channel campaigns, recruitment events, and other touchpoints available to our audience.

Creates scalable processes that ensure best practices in campaign set-up, conversion, lead generation and nurture, engagement monitoring, and data reporting.

Takes on an advocacy role for best practices, for a student-centred approach to email/SMS marketing and communications, for adherence to brand, and for a consistent and unified approach to messaging.

Pilots new approaches and tactics to ensure the recruitment teams are supported by continually improving campaigns and email communications.

In consultation with the Manager, International Student Recruitment Technologies and other key stakeholders, identifies market/audience segments to target in campaigns.



Ensures accuracy of target markets/audiences (quality control of recipient lists and campaign workflows).

A/B tests and continually measures performance of targeted campaigns, conversions, and nurture/engagement goals.

Increases participation in on-campus, off-campus, and virtual events from CRM campaigns.

Content Creation and Management Creates high-quality digital campaign content (from text and images to email templates and designs).

Develops HTML email template layout/designs, visual assets, and styles, under broad guidelines established by the RMPSE team, and ensures adherence to the over-arching UBC brand.

Develops compelling content, imagery, embedded visual assets, calls-to-action, and design elements for all campaigns.

Implements and maintains an editorial calendar for all automation and CRM campaigns.

Ensures all emails and messaging sent through the CRM meet Canada s Anti-Spam Legislation (CASL), and meet UBC’s access and privacy policies to ensure compliance with BC’s Freedom of Information and Protection of Privacy Act (FIPPA).

Ensures all CRM campaign activity is tracked and analyzed (including making sure that all hyperlinks are tracked for analytics and reporting).

Ensures that content and messaging arcs in CRM campaigns are logical, seamless, and progressive, and that students do not receive duplicate, conflicting, or confusing content. All CRM campaigns and messaging must align with the reputation of the University and help reinforce a sense of credibility and authenticity among students.

Ensures that messaging and content respects the cultural, linguistic, or political sensibilities of our diverse prospective student audience.

Campaign Analysis and Success Reporting Measures results of all email and CRM campaigns (from the effectiveness of overall campaigns to the effectiveness of individual calls-to- action, and everything in between) in order to optimize nurture campaign workflows, improve student engagement with a variety of recruitment touchpoints, and help students achieve their UBC tasks/objectives.

Monitors and tracks email performance metrics, and analyzes campaign performance.

Improves open rates, click-through rates, and conversion rates from email and CRM campaigns, especially year over year.

Based on analysis, provides recommendations for improved performance and efficiencies, and other optimization efforts.

Maintains metrics reports on marketing automation and campaign output to measure effectiveness and business impact, and report out to recruitment teams and key UBC stakeholders. Consequence of Error/JudgementThe quality of work and decisions of the Content and Communications Specialist will have an impact on the goals and overall efficacy of the recruitment teams ability to support faculties enrolment objectives. Incorrect or erroneous information delivered through emails and CRM campaigns could mislead or misinform students and deter them from applying to UBC. Poor performance in this role could ultimately reflect negatively on UBC’s reputation as one of Canada’s leading universities.Working in this capacity necessitates access to personal information and other information that may be confidential in nature.

Failure to maintain the confidentiality and security of student, staff, and client information, or to use channels of communication that are not compliant with FIPPA requirements, could result in a privacy breach that could cause significant harm to affected individuals and also constitute an offence under FIPPA.Supervision ReceivedUnder the guidance and direction of the Manager, UX and Content Strategy, this role works within an integrated, cross-channel digital team on RMPSE.



A very close operational relationship with the Manager, International Student Recruitment Technology is essential to ensure the integration with CRM campaigns and activities undertaken on behalf of multiple business groups and strategic priorities.Supervision GivenNone. Minimum QualificationsUndergraduate degree in a relevant academic discipline. Willingness to respect diverse perspectives, including perspectives in conflict with one’s own - Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion Preferred Qualifications**Hands-on experience with marketing automation and CRM nurture campaigns, and email analytics preferred.

Topic expert on email marketing, impactful email content and layout, CRM campaign management, and proven tactics for engaging and retaining CRM customers, as well as driving loyalty and affinity.

Digital marketing and promotion experience, plus experience working within a clearly articulated brand and/or a set graphic-identity system.

Solid blend of analytical and creative skills. Positive understanding of the email creative process.

Excellent communication skills, especially written, with an in-depth understanding of email copywriting, subject-line best practices, content production, as well as web writing standards.

Effective interpersonal, presentation, and public relations skills, ideally developed working with youth communities.

Demonstrated organizational skills in project and time management with the ability to manage multiple priorities to achieve results. Ability to troubleshoot data inconsistencies or challenges.

Sensitive to cultural differences and possess an understanding of the importance of cross-cultural context in marketing and communication activities. International experience and knowledge of a second language would be an asset.

Continually curious about customer behaviours, and a passion for learning and using technology to create, share, and measure ideas in service of audience needs and business goals.

Strong working knowledge of email marketing and CRM campaign best practices.

Experience working with CRM systems and marketing automation tools.

Strong knowledge of MS Office Word, Excel, PowerPoint.

Working knowledge of Oracle’s Eloqua and/or Marketing Cloud would be an asset.

Competent and comfortable using web technologies such as HTML5, HTML authoring tools, FBML, CSS, JavaScript, RSS/syndication, wikis, image formats, and resizing tools.Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged.

Human Rights

Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.### About UsThe University of British Columbia is a global centre for research and teaching, consistently ranked among the top 20 public universities globally. A large part of what makes us unique is the community of engaged students, faculty, and staff who are collectively committed to shaping a better world.Recognized as a leading employer in British Columbia and Canada, UBC supports inspired students, faculty and staff on their journey of discovery, and challenges them to realize their greatest potential. Equity and diversity are essential to academic excellence.

An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged.

Human Rights

Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, and/or Indigenous person.however Canadians and permanent residents will be given priority.If you have any accommodation or accessibility needs during the job application process, please contact the Centre for Workplace Accessibility at workplace.

📌 Content and Communications Specialist (Vancouver)
🏢 University of British Columbia
📍 Vancouver