About Directive At Directive, we’re a remote-first team of performance marketers obsessed with driving measurable growth for B2B SaaS and tech companies. We believe in data-backed strategy, radical accountability, and world-class execution across every channel — Paid Media, SEO & Content, CRO, Creative, and RevOps. We’re building the next era of integrated marketing leadership, where creativity meets commercial discipline.

We’re hiring a Customer Marketing Manager to turn customer relationships into measurable retention, advocacy, and revenue growth. You’ll join Directive’s internal marketing team and build programs across three connected pillars: customer advocacy, lifecycle marketing, and expansion. In this role, you’ll bring customer success stories to market, create campaigns that strengthen engagement and retention, and uncover opportunities to grow existing accounts.

You’ll also reconnect with customer champions as they move between companies, activate referral and reference programs, and own targeted campaigns that support broader demand generation efforts. At Directive, everything ladders up to business outcomes, and your programs will be a major contributor to pipeline and revenue. You should be as comfortable interviewing a customer and writing a compelling case study as you are building a segmented campaign, managing marketing technology, and reporting on pipeline and revenue.

If you love understanding what makes customers successful and translating that insight into growth, this role is built for you. Build and own the customer marketing strategy. Own customer advocacy and social proof.

Build a repeatable process for identifying customer advocates and turning their results into case studies, testimonials, reviews, references, and customer stories that support marketing and sales. Lead customer lifecycle campaigns. Develop targeted communications and thoughtful gifting programs that reinforce the value of clients’ partnerships, introduce relevant services, and deepen engagement throughout the customer journey.

Use signal tracking software to identify job changes and other buying signals, then build targeted campaigns to reconnect with customer champions, past customers, and relevant contacts when new opportunities arise. Support retention, expansion, and partner growth. Partner with client services and sales to identify engagement gaps, surface cross‑sell and upsell opportunities, and build campaigns that support renewals and account growth.

Use shared account insights and relationship signals to identify opportunities for referrals, introductions, and coordinated outreach between Directive and our partners.



Activate account overlap insights through the account mapping software and customer and partner overlap data to identify warm introductions and opportunities for coordinated account engagement. Build and maintain a network of customer advocates who can speak to Directive’s impact.

Match references to relevant sales opportunities, coordinate participation, and keep requests thoughtful and manageable for customers. Build and grow the customer referral program, making it easy and rewarding for brand champions to introduce new business to Directive. Develop referral campaigns, manage incentives and follow‑up, and track their contribution to pipeline and revenue.

Own targeted outreach and nurture campaigns that engage customer champions, past customers, and relevant prospects, while supporting additional demand generation programs as business priorities evolve.

Net Revenue

Retention (NRR) Customer marketing‑sourced and influenced expansion pipeline and revenue Customer advocate participation and production of case studies, testimonials, and reviews Customer reference participation and influence on sales opportunities Retention, renewal, and satisfaction outcomes are shared with client services; this role is accountable for the marketing programs that contribute to them. Proven experience in customer marketing, lifecycle marketing, or a closely related growth role, with ownership of programs tied to retention, advocacy, or expansion.

Experience marketing to B2B audiences, ideally within an agency, professional services business, or B2B SaaS company. A track record of working on customer advocacy programs and producing compelling case studies, testimonials, or sales enablement content.

Experience partnering with sales and client‑facing teams to translate customer insight into campaigns and revenue opportunities. Comfort working across Salesforce, HubSpot, marketing automation, and sales engagement platforms. Familiarity with signal tracking and account mapping software is a plus.

Customer storytelling: You ask thoughtful questions, uncover meaningful results, and write clear, credible stories that make the customer’s success tangible.

Commercial thinking: You connect marketing activity to retention, pipeline, and revenue, and prioritize work based on its potential business impact. You establish clear goals, interpret performance data, and test ways to improve results.



You build trust with customers and internal teams, manage competing priorities, and keep work moving.

You’re curious about customers’ businesses and motivated by helping them succeed. You combine creative judgment with an analytical mindset. You’re comfortable building repeatable processes while staying hands‑on with execution.

You communicate directly, welcome feedback, and work independently in a remote environment. We work as one marketing team, with shared goals and flexible responsibilities. You take ownership of your work, jump in where you can make an impact, and collaborate across functions to drive pipeline and revenue together.

You use AI thoughtfully to support research, personalization, and execution while maintaining accuracy and a natural human voice. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) Benefits to Support the Whole Person: Physical - Physical therapy through Omada , thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Bonus - Annual bonus based on tenure, which scales in total amount over time As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK.

This role has the chance to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected]’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #

📌 Customer Marketing Manager (Remote Canada) (Edmonton)
🏢 Directive
📍 Edmonton