Overview

We’re seeking a creative, organized Social Media Specialist to strengthen our brand presence across social platforms and support broader digital marketing and e-commerce goals. You’ll plan and publish engaging content, help grow online communities, and use performance insights to improve campaigns. This role is suited to someone who combines strong writing and visual skills with a thoughtful, data-informed approach.

Duties

- Develop and maintain social media content calendars aligned with brand priorities, campaigns, and e-commerce initiatives.
- Create, edit, and publish platform-appropriate posts, graphics, and short-form content.
- Manage and monitor social channels, respond to community interactions, and help maintain a consistent brand voice.
- Plan, launch, and optimize Facebook Advertising campaigns in coordination with marketing objectives.
- Use scheduling and management tools such as Hootsuite and Buffer to organize content and track activity.
- Apply SEO best practices, keyword research, and proofreading to improve the quality and discoverability of social content.
- Review campaign and audience performance using Google Analytics and platform insights; summarize findings and recommend improvements.
- Collaborate with marketing,



design, and e-commerce teams to support product launches, promotions, and other campaigns.
- Stay informed about social platform updates, digital marketing trends, and relevant audience interests.

Qualifications

- Experience managing social media accounts or supporting digital marketing campaigns.
- Strong writing, editing, proofreading, and organizational skills, with close attention to detail.
- Familiarity with social media scheduling and analytics tools, including Hootsuite, Buffer, and Google Analytics.
- Working knowledge of SEO and keyword research.
- Experience with graphic design and visual content creation; familiarity with Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite is preferred.
- Understanding of Facebook Advertising and how social campaigns can support e-commerce goals.
- Ability to manage multiple projects, meet deadlines, and collaborate effectively across teams.
- A portfolio or examples of relevant social media work are welcome.

Pay: $500.00-$1,000.00 per month

Benefits:

- Adaptable schedule
- Work from home

Work Location: Hybrid remote in Edmonton, AB T5V 1J4

📌 Social Media Specialist (Edmonton)
🏢 Last Shot Apparel
📍 Edmonton