About Supernatural

Supernatural is a next-generation destination for longevity, regenerative health, medical aesthetics, recovery and elevated personal wellness.

We bring together advanced diagnostics, aesthetic treatments, recovery technologies and global wellness protocols in one design-forward, hospitality-driven setting.

We're not building a traditional clinic. We're building a brand at the intersection of longevity, beauty, performance and culture.

Our mission: Feel Good Now. Age Later.

Explore us: https://www.instagram.com/hello_supernatural

The Opportunity

We're looking for a creative, analytical and commercially minded Marketing & Growth Manager to take ownership of Supernatural's day-to-day marketing.

You'll lead our social media presence, create engaging content, manage email and CRM campaigns, drive client retention and coordinate marketing initiatives across the business.

We're particularly interested in someone who believes that every marketing initiative should have a clear objective, a way to measure performance and an understanding of its impact on the business.

You should be equally comfortable developing creative campaigns, creating engaging content, analyzing customer data and identifying opportunities to increase bookings and revenue.

This is a hands-on role with significant responsibility and direct access to leadership. You'll work with our internal team and external marketing specialists to execute campaigns and continuously improve results.

Key Responsibilities

Social Media & Content Creation

- Own Supernatural's social media presence, particularly Instagram and TikTok.
- Develop and manage our social media strategy and content calendar.
- Create engaging reels, stories, posts and short-form videos.
- Capture content inside our Yorkville location, including treatments, team expertise, events and behind-the-scenes experiences.
- Write compelling captions and develop creative concepts.
- Manage community engagement and social media interactions.
- Identify emerging trends, creators and opportunities for collaborations.
- Coordinate external photographers, videographers and creative partners.
- Track content performance, engagement, inquiries and bookings generated through social channels.

Email, CRM & Client Retention

- Own our email and SMS marketing calendar.
- Develop newsletters, promotions, launches and targeted campaigns.
- Create automated lead nurturing and follow-up sequences.
- Build reactivation campaigns for inactive and lapsed clients.
- Develop retention campaigns to increase repeat visits and membership engagement.
- Segment our client database based on behaviour, interests, treatment history and engagement.
- Improve the customer journey from initial inquiry to first visit, repeat bookings and membership.
- Develop referral, loyalty and member engagement initiatives.
- Measure campaign-generated bookings, conversions and revenue.

Marketing Attribution, Analytics & Performance

A central responsibility of this role is ensuring that our marketing activities are properly tracked, measured and continuously improved.

- Establish clear objectives, KPIs and measurement plans for marketing initiatives before launch.
- Ensure campaigns use appropriate tracking links, UTM parameters, CRM source tags and conversion events.




- Work with internal teams and technical partners to improve attribution across paid media, social media, email, SMS, website, events and partnerships.
- Understand and monitor the complete customer journey from lead to booking, attended appointment, sale, repeat purchase and membership.
- Build and maintain marketing dashboards that provide visibility into campaign performance and revenue.
- Analyze lead quality, cost per booking, acquisition costs, conversion rates, retention and customer lifetime value.
- Identify gaps in tracking and attribution and coordinate improvements.
- Evaluate campaign performance against business objectives and recommend changes.
- Use A/B testing and data analysis to continually improve campaigns, messaging and offers.
- Produce transparent weekly performance reports with insights, recommendations and next steps.

We want someone who is genuinely curious about data and takes satisfaction in connecting marketing activity to measurable business results.

Marketing Campaigns & Brand Growth

- Plan and execute integrated marketing campaigns, promotions and service launches.
- Develop campaign concepts, messaging and creative materials.
- Coordinate campaigns across social media, email, SMS, website and in-clinic communications.
- Support influencer collaborations, local partnerships, events and brand activations.
- Ensure leads and inquiries from partnerships and events are properly captured, tracked and followed up.
- Identify opportunities to increase awareness, acquisition, referrals and repeat business.
- Maintain a consistent premium brand identity and voice.

Digital Marketing & Agency Coordination

- Work with our paid advertising, SEO, website and creative specialists.
- Coordinate campaign launches, landing pages and website updates.
- Review Google Ads, Meta and other marketing channel performance.
- Ensure campaigns and external partners are aligned with our tracking and reporting standards.
- Monitor marketing performance and proactively identify areas for improvement.
- Maintain a clear marketing calendar and ensure initiatives are executed on time.

You don't need to be a technical expert in every marketing platform, but you should understand how the channels connect and be capable of challenging assumptions, asking the right questions and evaluating results.

What We're Looking For

- 3–6 years of hands-on marketing experience, ideally with a premium consumer brand.
- Strong social media management and content creation skills.
- Experience shooting and editing engaging short-form video content.
- Experience managing email marketing, CRM campaigns and customer lifecycle communications.
- Strong understanding of marketing attribution, conversion tracking and performance analytics.
- Practical experience with Google Analytics 4, UTM tracking, CRM reporting and marketing dashboards.
- Ability to interpret marketing data and translate it into actionable recommendations.
- Experience coordinating external agencies and marketing specialists.




- Excellent copywriting, communication and organizational skills.
- A strong eye for design and premium brand positioning.
- A proactive, resourceful and entrepreneurial attitude.
- Comfortable balancing creative execution with commercial accountability.

Experience in wellness, beauty, aesthetics, fitness, hospitality or premium consumer brands is a strong advantage.

Bonus Points

- Experience with GoHighLevel, HubSpot, Klaviyo or similar CRM platforms.
- Experience with Google Tag Manager, Looker Studio, Meta Pixel and conversion APIs.
- Familiarity with Meta Ads, Google Ads, SEO and landing page optimization.
- Experience building marketing automations and customer segmentation.
- Familiarity with Canva, CapCut, Adobe Creative Suite and AI tools.
- Experience measuring customer lifetime value, attribution and return on marketing investment.
- Experience with influencer marketing and local partnerships.

What Success Looks Like

Success will be measured across both brand development and commercial performance:

- Stronger social media presence, engagement and content consistency.
- Increased qualified inquiries and bookings generated from marketing.
- Improved lead-to-booking and booking-to-sale conversion rates.
- Higher client retention, repeat visits and membership conversion.
- Increased revenue generated from email, SMS and client reactivation.
- Clear attribution and reporting across marketing initiatives.
- Improved visibility into customer acquisition costs and lifetime value.
- Consistent execution of campaigns, launches and partnerships.
- Continuous testing, learning and measurable improvements in performance.

We value creativity, but we also believe that marketing should be accountable for business results.

What We Offer

- Competitive salary based on experience.
- Health benefits.
- Hybrid work opportunities
- Direct access to leadership and meaningful input into marketing strategy.
- Creative freedom and ownership of your work.
- Support from external marketing specialists and creative partners.
- Opportunities for professional development and career growth.
- The chance to build a distinctive wellness and longevity brand as we expand into new markets.

Who You'll Be

You're creative, organized, analytical and commercially minded.

You enjoy creating engaging campaigns and content, but you're just as interested in what happens after someone clicks, books or visits.

You believe marketing decisions should be informed by data, and you're always looking for opportunities to improve performance.

You take ownership, move quickly, ask good questions and don't need constant direction.

Most importantly, you're excited about building a premium wellness brand and helping turn great marketing into measurable growth.

If that sounds like you, we'd love to meet you.

All qualified applicants will be considered. Only candidates selected for an interview will be contacted.

Pay: $70,000.00-$85,000.00 per year

Benefits:

- Casual dress
- Company events
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Store discount
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home

Application question(s):

- What is your salary expectation?
- Please provide a link to your portfolio.

Work Location: In person

📌 Marketing & Growth Manager (Greater Toronto Area)
🏢 Supernatural
📍 Greater Toronto Area