Dawn InfoTek Inc. is a professional IT consulting firm partnering with major financial institutions, investment firms, and government organizations. We provide experienced IT professionals to support enterprise technology transformation and modernization initiatives.

Business group : Canadian Banking Analytics – focused on targeted marketing campaign work, including building campaigns and supporting all targeted marketing initiatives within Canadian Banking. Responsibilities include pre-sizing and segmentation, delivery, post-campaign analysis

Location Address: Downtown Toronto

Hybrid: 3-4 days/week (days are versatile)

Contract Duration: 1 year contract

Schedule Hours: 9am-5pm Monday-Friday; standard 37.5 hrs/week

Key Accountabilities

● Responsible for Requirement gathering and support Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey

● Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers

● Document and implement business requirements to deliver key customer interactions across multiple channels





● Analyze and synthesize data around campaign presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement

● Act as liaison between analytics, marketing, product lines, technology, quality assurance, business stakeholders and channel partners

● Provide subject matter expertise on customer contact and support data validation activities

● Support production incident investigations and inquiries through our department help desk email

Must Have skills:

1. 5-7+ years of experience as a Technical Business Analyst
2. 2+ years’ experience with PEGA CDH Marketing Campaign Delivery
3. Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred
4. Experience with targeted leads/campaign execution and segmentation.
5. 4+ years’ experience working with large data sets and relational databases with advanced SQL skills

6. Recent experience with Python

Nice to have:

1. Familiarity with banking products
2. Experience with Google Cloud Platform
3. Previous experience with Data bricks.

Education:

- Bachelor’s Degree - Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science
- Certified with Pega an asset

📌 IT BA (PEGA CDH) (Toronto)
🏢 Dawn InfoTek
📍 Toronto