Content Strategy & Editorial Leadership: Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse's Expense Intelligence brand narrative. Own content-to-campaign mapping, targeting 80-90%+ of content tied to active GTM campaigns rather than produced in isolation. Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution.

Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements. Manage and develop the Content Writer, providing editorial direction, review, and craft coaching. Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control.

Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO. Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement. Deliver a quarterly content strategy and performance readout to Brand Marketing leadership.

Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content.



Ensure all content reflects Emburse's brand voice and messaging framework across every format and channel. Bachelor's degree Master's in Marketing, Communications, or a related field Required: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies.

Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery.

Experience managing external agencies or freelance contributors, including contract oversight and quality governance.

Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes.

SEO & AEO/GEO Fluency: Robust grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery. Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it. Excellent writing and editing skills across executive-level and technical B2B content.

Experience building or governing AI-assisted content workflows with strong human editorial judgment. Ability to build a content measurement framework connecting content to pipeline and MQA influence.

Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events. #

📌 Marketing Executive - Remote (Toronto)
🏢 Emburse
📍 Toronto