The Revenue team drives Affir’s top‑line growth through strategic partnerships, growth initiatives, and go‑to‑market execution. We acquire, retain, and expand merchant relationships across eCommerce, in‑store, telesales, and the affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long‑term business growth by connecting merchants and consumers through affirm’s products.

Within the Revenue organization, Platform Growth Marketing acquires merchants through platforms and partners. We work with PSPs and ISVs to build joint go‑to‑market programs, activate partner ecosystems, and drive measurable pipeline, GMV, and revenue. As our partner portfolio grows, we’re building reusable programs, assets, and measurement that help multiple partners go to market at once.

The team works closely with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence. We’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through affirm’s platform and ISV channels.

You’ll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. You’ll work directly with platform partners and cross‑functional affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.

You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Select the right channel mix based on the audience, objective, funnel stage, and available evidence. Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue.

Identify where performance is breaking down and recommend what to continue, change, or stop. Build messaging, campaign briefs, content, partner assets,



and measurement plans. Own channel strategy and execution for a defined set of platform marketing programs.

Build campaign briefs, content, partner toolkits, presentations, and performance recaps. Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch. Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.

Analyze performance and recommend where to invest, optimize, test, or stop. 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing. ~ Experience selecting and managing multiple marketing channels against a defined business objective. ~ A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes. ~ Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete. ~ Hands‑on experience building campaign briefs, messaging, content, presentations, or performance reports. ~ Robust project management across multiple concurrent workstreams. ~ Clear recommendations, personal ownership, and willingness to handle execution details. ~ Equity Grade - 4 Base pay is part of a total compensation package that may include monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents). In addition, the employees may be eligible for equity rewards offered by affirm Holdings, Inc. (Remote-first with flexibility built in Affirm is proud to be a remote‑first company. Some positions may occasionally require in‑person work at an affirm office, and a few are office‑based due to the nature of the work.

Health coverage at no cost: Flexible time off and generous holiday calendars help you rest when you need to. We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.

📌 Marketing Manager [ Remote Work ] (Winnipeg)
🏢 Affirm
📍 Winnipeg