Drive paid social growth for EQ Bank in Toronto through Meta, Reddit, TikTok, Pinterest, and data-driven campaign optimization.

The Manager, Paid Social, is a subject matter expert on EQ’s Performance Marketing team. You will manage full-funnel campaigns for Everyday Banking products, including Deposits, Credit Cards, and Lending. The role supports acquisition targets through analytics, testing, and stakeholder recommendations.

Key Responsibilities: Create and optimize paid social marketing strategies

Manage campaigns across Meta, Reddit, TikTok, and Pinterest

Analyze segments, messaging, and business performance data

Build reports using GA4 and Google Data Studio

Present campaign findings and performance recommendations

Requirements: Related post-secondary degree or diploma

Credit Card or Everyday Banking acquisition experience

Three to five years in Paid Social

Hands-on experience with Meta, Reddit, and TikTok

Robust Excel and reporting automation skills

Bring paid social expertise, analytical thinking, and campaign testing skills to EQ Bank’s Performance Marketing team in Toronto.

📌 Paid Social Marketing Manager (Toronto)
🏢 Kinvie
📍 Toronto